Belstaff launches America’s Cup-themed capsule with Ineos Team UK

By

Barbara Santamaria

Published
Oct 16, 2020

Friday sees British heritage brand Belstaff launch the much anticipated America’s Cup-inspired capsule collection with Ineos Team UK. The range was initially set to launch in April.

Designed as the on-shore capsule wardrobe for the British sailing team, the 23-piece capsule collection takes inspiration from the clothing worn by America’s Cup teams throughout history, in particular, the 1950s. 
 
Signature Belstaff pieces with timeless silhouettes are recreated with high-performance materials for optimum durability, while the colour scheme has been kept simple by featuring the team’s official colours of navy, grey, red and orange.

Belstaff was named as the official on-shore outfitting partner for the British Challenger to the 36th America’s Cup Challenge in October 2019.

Ben Ainslie, team principal and skipper fronts the collection campaign as he leads the 100+ strong team including 19 sailors to New Zealand for the challenge, which takes place in Auckland in March 2021.

Hero pieces from the range include a new, lightweight dry wax version of the four-pocket Trialmaster Jacket, the military-inspired Portsmouth Jacket in water-repellent cotton nylon and the Roding Gilet, a channel-quilted, nylon down-filled lightweight water repellent vest.

Accessories include caps, a striped belt and a merino wool scarf, as well as a collaboration with the oldest hat shop in the world, Lock & Co in the form of a limited-edition navy water repellent flat cap.