Bench: Grammy-award winner Jess Glynne is the new face of the UK fashion house

British active clothing brand Bench has signed Grammy-award winner Jess Glynne as its brand ambassador.

The announcement coincides with the launch of Glynne's new album, with the singer scheduled to give a live performance at the official opening party for the new Bench Munich showroom on April 29.

British singer Glynne was awarded her Grammy in February this year for "Rather Be" with Clean Bandit and was also nominated for three BRIT Awards.

Commenting on the partnership, Bench Chairman & CEO Bruno Salzer said: "Jess Glynne is young, modern, urban, stylish and the perfect match for Bench."

The fashion brand, founded in Manchester, is sold worldwide, including in Europe, Canada, and Australia.