Bench appoints Natalie Suessmann as chief marketing officer

By

Bruno Joly

Published
Sep 10, 2014

Bench is truly taking on a strong German influence. The Manchester street brand, which will soon welcome the former head of Hugo Boss and current CEO of Escada, Bruno Salizar, as its CEO, has just announced that Natalie Suessmann has been appointed to the newly-created position of chief marketing officer, beginning on October 1.

The executive knows Bruno Sälzer well. She will indeed continue to work as head of e-commerce at Escada until the end of the month. For Bench, she will oversee marketing from Munich, not to mention e-commerce, communication and the development of licenses.

Suessman previously worked at Louis Vuitton and Puig in marketing and e-commerce positions before joining Escada in 2012.

It should be recalled that Bruno Sälzer is also acquiring a stake of up to 15% in Americana International, which owns Bench. It’s a sea change for the SME, which generates 100 million pounds in revenue, or about 124 million euros.