×
42 503
Fashion Jobs
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside
ULTA BEAUTY
Retail Operations Manager-Riverchase Promenade
Permanent · Hoover
ULTA BEAUTY
Retail Sales Manager-Guilford Commons
Permanent · Guilford
ULTA BEAUTY
Retail Sales Manager-Magnolia Square
Permanent · San Ramon
ULTA BEAUTY
Retail Operations Manager-Pacheco Pass Center
Permanent · Gilroy
ULTA BEAUTY
Retail Operations Manager-Temecula
Permanent · Temecula
ULTA BEAUTY
General Manager-Kpc Towne Center
Permanent · Hemet
ULTA BEAUTY
Prestige Sales Manager - Lewis Crossing
Permanent · Conway
ULTA BEAUTY
Salon Manager-Triangle Center
Permanent · Longview
ULTA BEAUTY
Retail Operations Manager-Holly Springs Towne Center
Permanent · Holly Springs
ULTA BEAUTY
General Manager-Goucher Commons
Permanent · Towson

Bespoke beauty products are increasingly popular

Translated by
Nicola Mira
Published
today Nov 28, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In a survey on the world beauty industry trends for 2018, UK market intelligence agency Mintel foresees the end of consumer targeting according to the traditional segments based on age, gender and skin type. Mintel argued in fact that cosmetics consumers are now setting their own rules, and are increasingly looking for personalised products. The increasing urge to express one's own individuality, chiefly driven by social media, was also highlighted by creative agency NellyRodi in its 'The new faces of beauty' survey, confirming the growing appeal for consumers of alternative beauty labels, as a way for beautystas to stand out from the crowd.


Lancôme foundations can now be tailor-made - Instagram


Mintel underlined how, in the future, the beauty industry will have to address its consumers’ individual requirements, an approach which some brands have already embraced. For example, Fenty Beauty, the make-up label launched last September by Rihanna in collaboration with LVMH subsidiary Kendo, offers a choice of 40 foundation shades. Lancôme has instead created the Le Teint Particulier Custom Made Foundation, using a technology which identifies skin tone to create a bespoke foundation.

Eye make-up specialist Eyeko launched the Bespoke Mascara Service, with a choice of thirteen brushes and five formulas, allowing consumers to pick the mascara solution ideal for their eyelashes. From January 2018, newly launched French lip make-up brand La Bouche Rouge will feature an app through which beauty aficionados can create their tailor-made lipstick, based on a picture of the desired hue.


Laboté's Parisian store - Instagram


Skincare specialists aren't resting on their laurels either: Romy devised an app which identifies skin needs and suggests a bespoke 'prescription' for them, and French brand Laboté offers a genuine clinical assessment, via a questionnaire devised by dermatologists, and can then produce skincare products based on the results.  

 

Copyright © 2020 FashionNetwork.com All rights reserved.