Bestseller reports dissappointing results for 2011/2012

By

Olivier Guyot

Published
Dec 3, 2012

Bestseller last week announced a new 3,200 square foot store to open in France, confirming that it will continue with the strategy of network expansion despite an unsatisfactory year.

For the year ending July 2012, Bestseller marked a growth of 5% to 2,446 million euros. However, the Holch Povlsen family has said that the turnover has fallen short of expectations set at the start of the year. A press release said that the group had hoped to reap the fruit of its investments. The group has finalized the construction of a new logistics centre and is in the process of created a new office building in Aarhus, as well as improving infrastructure and telecommunication.

The group has actually seen its earnings before tax drop to 161 million euros, which equates to a decrease of 48% against last year.

"Naturally, we are not satisfied with such a significant decline in our earnings. On the other hand, we are fully aware of the causes, and we work determinedly to improve the results for the current year," says Anders Holch Povlsen.

In July, Bestseller counted 2979 stores across the world and found that problems stem from profitability in Southern Europe, the Middle East, India and in England.

The group has just launched a new line called ‘Junarose’ aimed at plus size women. Their new year objectives are to focus on making their activity more efficient but for moment, give no indication of how this will be achieved.