×
71 659
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Glendale
Permanent · Glendale
MACY'S
Asset Protection Detective, Tucson Mall - Full Time
Permanent · Tucson
MACY'S
Asset Protection Detective, Santa Maria Town Center - Full Time
Permanent · Santa Maria
MACY'S
Asset Protection Detective, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Square One - Part Time
Permanent · Saugus
MACY'S
Asset Protection Detective, Roosevelt - Flex
Permanent · Philadelphia
MACY'S
Asset Protection Detective, Providence Place - Full Time
Permanent · Providence
MACY'S
Asset Protection Detective, Tysons Corner Center - Part Time
Permanent · McLean
MACY'S
Asset Protection Investigator, Cheshire - Full Time (2840)
Permanent · Cheshire
MACY'S
Asset Protection Officer, Cheshire - Full Time (2840)
Permanent · Cheshire
MACY'S
Asset Protection Detective, Warwick Mall - Full Time
Permanent · Warwick
MACY'S
Asset Protection Detective, Smith Haven - Full Time
Permanent · Lake Grove
L'OREAL GROUP
Director Global Marketing Thayers Skincare (Brand Identity + Campaign)
Permanent · New York
L'OREAL GROUP
Director Global Marketing Thayers Skincare (Brand Identity + Campaign)
Permanent · New York
L'OREAL GROUP
Director - Finance Transformation
Permanent · New York
URBN
Free People: Senior Buyer, Denim/Bottoms
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · NIAGARA FALLS
PUMA
District Manager - South Florida (Miami)
Permanent · SOMERVILLE
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · WINCHESTER
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · FRESNO
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · SANTA BARBARA
SALLY BEAUTY CORPORATE
SEO Specialist
Permanent · DENTON
Published
Sep 10, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bestseller's JJXX brand launches with major influencer link-up

Published
Sep 10, 2021

Danish fashion retail giant Bestseller has launched its first collection under the new JJXX denim label that’s linked to its Jack & Jones masterbrand.


The new JJJX line - Bestseller



It marks its new spotlight on womenswear after the brand’s more than three decades focused on menswear.

For the launch, it has teamed up with a big group (300, in fact) of international influencers to make an impact with its first-ever campaign. The company said it wants to “create awareness and reach as many young women as possible”.

It has selected the influencers with “a focus on their charisma, their style, and their individual interests”, Jack & Jones brand director Anders Gam said. “All the girls represent our brand personality — they are strong, happy, independent, confident, and free. They have power and a personality that gives them an edge and sets them apart from others – just like JJXX”.

The company also said it doesn’t matter how many followers they have. What counts is “how they express their personality, how they carry themselves, and how they match the brand’s core values”.

The influencers are also a mixed international group with the retailer working, for example, with best friends Bruna Rizk and Amaka Hamelijnck in the Netherlands, artist Inés Jimm in Spain and kite surfer Greta Menardo it Italy.

Copyright © 2023 FashionNetwork.com All rights reserved.