×
32 919
Fashion Jobs
L'OREAL GROUP
sr. Manager - Omni Shopper Marketing - IT Cosmetics
Permanent · Jersey City
L'OREAL GROUP
sr Analyst-Product Info Management
Permanent · Clark
HUGO BOSS
Payroll Manager
Permanent · New York
TJX CORPORATE
Sales Audit Financial Coordinator
Permanent · Marlborough
BATH & BODY WORKS
Social Compliance Manager
Permanent · New Albany
VICTORIA'S SECRET
Brand Operations Manager-Southpark
Permanent · Charlotte
PINK
Brand Operations Manager-Southpark
Permanent · Charlotte
JOCKEY
Manager, Merchandising
Permanent · Kenosha
RALPH LAUREN
Polo Factory Store - Merchandising Associate Part Time (Overnight Availability, Preferred)
Permanent · Concord
RALPH LAUREN
Polo Factory Store - General Manager
Permanent · Auburn Hills
ESTÉE LAUDER
Account Coordinator - Estee Lauder - 40 Hrs - Orland Square-Macy's - Orland Park,il
Permanent · Orland Park
ESTÉE LAUDER COMPANIES
Director, Business Process Lead
Permanent · New York
CLINIQUE
Coordinator, Ecommerce - Clinique North America
Permanent · New York
PUMA
Analyst ii, IT Security (Boston)
Permanent · Westford
PUMA
Associate Manager, Merchandising - Footwear
Permanent · Westford
PUMA
Manager, Merchandising - Apparel
Permanent · Boston
PUMA
Analyst i, IT Business
Permanent · Boston
PUMA
Senior Manager, Integrated Marketing - Basketball
Permanent · Boston
FOOT LOCKER
Distribution Center Supervisor
Permanent · Camp Hill
FOOT LOCKER
Overnight Operations Manager
Permanent · Baton Rouge
FOOT LOCKER
Overnight Operations Manager
Permanent · McAllen
ROSS STORES
Store Protection Specialist
Permanent · Daly City
Published
Feb 3, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bestseller stages first 3D event, shows new collection to VILA's B2B customers

Published
Feb 3, 2021

Danish fashion giant Bestseller has been diving deeper into technology in recent periods, and that’s been accelerated by the effects of the pandemic on ‘normal’ business.


VILA/Bestseller



Its latest initiative is 3D, which it used for its VILA brand’s collection preview this week and that it says is making the most of “years of determined work with digitalisation” that led to the first full-blown 3D event.

The brand usually hosts two large events for its Key Account customers in selected locations to introduce its seasonal collections (2019 saw it decamping to Barcelona for the big celebration). But such events are off the agenda for now due to pandemic restrictions, so tech is really coming into its own.

It hosted its 100% digital event on February 2 based on 3D collection samples, 3D models and “a completely unique VILA 3D universe, taking the most advanced 3D showrooms to new heights,” brand director Simon Khong Harbjerg said. “Based on the quality of the event we have high expectations to its success. As a very positive side effect we can also invite our Field Accounts to take part afterwards, as we are not as limited in regards to the number of guests as we would have been at a physical event”.

As part of its product development process, VILA started investing in 3D pre-corona, and he said the investment is “now showing its worth”.

The brand director added that the tech can “secure faster and more flexible processes, eliminating the production of samples and therefore minimising waste. It’s relevant both environmentally speaking and in terms of efficiency, which again has a  positive effect on the entire value chain.

“The 3D solutions are therefore not just digital tools that have come in handy due to the physical constraints of the current pandemic – it’s solutions that very much optimise processes going forward”.

The company said that while a big in-person event isn’t possible, “3D offers new and exciting possibilities to meet customers in inspiring and extraordinary ways”.

Copyright © 2021 FashionNetwork.com All rights reserved.