Beyoncé introduces newest fragrance: Heat Wild Orchid

By

Obi Anyanwu

Published
Mar 12, 2015

After the success of her fragrance Heat, Beyoncé introduces her newest fragrance Heat Wild Orchid.

Heat Wild Orchid is the fifth fragrance from the singer’s Heat franchise, produced by global beauty company, Coty in collaboration with Firmenich Perfumer Honorine Blanc. Coty produces fragrances, color cosmetics, and skin and body care products for such brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
 
Heat Wild Orchid puts femininity at the forefront with a bottle shape in vibrant orchid that mimics the female body and the Butterfly Orchid middle note that has aphrodisiac qualities. The campaign, shot by Michael Thompson, will feature Beyoncé surrounded by wild orchids.

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Wild Heat Orchid will be available in Spring 2015 and prices will range from $20 to $59.