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Published
Dec 1, 2020
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BFC unveils New Wave: Creatives list ahead of digital Fashion Awards

Published
Dec 1, 2020

The British Fashion Council has unveiled its ‘New Wave Creatives 2020’ list of its 50 “most innovative and young creative talents from around the world”.


‘New Wave Creatives 2020’ - British Fashion Council


Highlighting the most creative new talent across disciplines in fashion other than design, this year’s list has been cut from 100 in previous years “to allow for deeper dialogue with, and support of, these talents.”

Established in 2018, New Wave: Creatives is part of the BFC’s annual Fashion Awards that take place digitally for the first time in 2020. It highlights the emerging talents across multiple disciplines, including artists, activists, casting agents, commentators, florists, hair and make-up artists, image makers, nail artists, set designers, stylists and writers.

Among this chosen this year include creative directors Betsy Johnson, Louis Burguet and Yasser Abubeker, stylists Flora Huddart, Marie Higuchi and Ola Ebiti, and image makers Carlijn Jacobs, Quil Lemons and Huang Jiaqi.

This year, the ceremony will take place virtually on 3 December and winners will be announced in The #FashionAwards 2020 film premiering on Fashionawards.com

“Continuing the initiative, in a year when creatives were facing cancelled contracts and a lack of government support, was crucial”, said BFC chief executive Caroline Rush.

“This year has been extremely challenging for our community of creatives and freelancers. Many of them in the UK are still struggling with issues such as decreased incomes due to lack of work, termination of contracts and exclusion from government support”.

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