Published
Jun 22, 2016
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Big Flower opens East Hampton flagship, launches e-commerce

Published
Jun 22, 2016

Big Flower, the new fashion label by New York and Hamptons native Greg Ammon, launched on Wednesday its e-commerce site. The website launch follows the opening of the brand’s first store in East Hampton.


The Big Flower East Hampton flagship on 23 Newtown Lane


 
The new Big Flower website features the brand’s men’s product assortment, including t-shirts, joggers, lightweight suiting and accessories, as well as a promotional video trailer made by Ammon that showcases the brand in the Hamptons. Women’s product will be available on the website soon, and is currently only available at the East Hampton flagship store located at 23 Newtown Lane.
 
Ammon said, “Some of my best childhood memories revolve around weekends in East Hampton. I wanted to create a brand where people, no matter who they are or where they may be, can get a feel for a weekend in the Hamptons, every day, all year round.”

Greg Ammon and his wife, Stacy Ammon, launched Big Flower in 2016 and the brand offers men’s and women’s apparel that are made in the US. The brand is named after Ammon’s first words, “big flower”, which he spoke for the first time on his way to the family’s East Hampton home. The phrase was also the name of his father’s company, Big Flower Press, and his mother designed a Big Flower crest that the family wore on t-shirts on summer trips to the Hamptons.
 
A traditional East Hampton cottage inspired the design of the 1,000-square-foot East Hampton flagship store. The store features a clean white shell interior with walnut accents, antique brass touches and carrara marble finishes, a sisal carpet that runs throughout the space and leads to a lounge area with painted white floors. In store, customers will find a salon-style gallery wall that showcases photos of the East Hampton landscape and community, as well as pieces from local Hamptons’ artists. In addition, the store exterior features an outdoor patio and a white planter box full of flowers, which will hold sunflowers every weekend that customers can take as a memento.

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