Biossance picks Jonathan Van Ness as first celebrity ambassador
In a press statement from Amyris Inc., Biossance’s parent company, the partnership was called a milestone in visibility for the brand, which promotes sustainable and non-toxic beauty formulas and brands itself as offering "clean beauty" to its customer.
"As a clean beauty brand that believes efficacy and results come first, we are thrilled to welcome Jonathan to the Biossance family,” said Catherine Gore, president of Biossance. “His desire to expand the world's clean beauty knowledge with us makes him a seamless fit with the brand's vision."
According to the brand, Van Ness will also play a large role in a Biossance education initiative later this summer.
"Since the start of my career in the beauty industry, I have been inspired by companies that blend nature and science to create skincare that helps improve the health of skin and people's knowledge of what the ingredients really do,” said Van Ness. “I'm so excited to partner with Biossance because of their commitment to clean beauty and to continue educating consumers on their skin."
The full Biossance skin care line can be found at Sephora.
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