×
40 388
Fashion Jobs
AVEDA
Aveda Advisor - 15 Hrs - Shops at Columbus Circle - New York,ny
Permanent · New York
SHOW MY LINE
Women's Luxury Ready-tO-Wear Production Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles

Birchbox eyes 'casual beauty customers' with Walgreens launch

By
Reuters
Published
today Dec 7, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Online cosmetics retailer Birchbox made its debut inside several Walgreens Boots Alliance Inc stores across the United States on Thursday, one of many e-commerce companies expanding its physical presence to better connect with shoppers and drive sales.

Walgreens would help Birchbox better serve “casual beauty customers” who are not a focus of the industry - Photo: Walgreens


Birchbox, which has two of its own stores in New York City and Paris, is among the many direct-to-consumer brands that are going brick-and-mortar as well as online to increase shopping options.

Even Amazon.com Inc purchased Whole Foods, with about 500 stores, for $13.7 billion in 2017 to boost its grocery business. Walgreens would help Birchbox better serve “casual beauty customers” who are not a focus of the industry, Birchbox Chief Executive Katia Beauchamp said in an interview at a Duane Reade drugstore in Lower Manhattan.

It is one of six Walgreens outlets that are part of Thursday’s launch in New York, Chicago, Los Angeles and Minneapolis’ Mall of America.

Birchbox is targeting customers who do not regularly buy beauty products, Beauchamp said. “We kept saying that this customer - the ‘casual consumer’ - doesn’t have a home, so let’s build her a home.”

“We have huge aspirations about digital and physical coming together,” she said. “We think that the opportunity to serve the everyday consumer is a very big opportunity and we’re looking at where and how fast can we do it.”

Birchbox, which has a subscription-based model, said it will offer fewer options and more in-store direction and guidance so customers can discover skincare, makeup and hair products from more than 40 prestige brands quickly and easily, including COOLA, Sand & Sky, Wander Beauty and Beachwaver.

In 2019, New York-based Birchbox plans to enter five additional Walgreens stores in Dallas, Miami, Chicago and Los Angeles in a major push to give customers a more hands-on experience in buying physical beauty products.

Walgreens also has been trying to boost sales through its prescription-only pharmacy business in partnership with supermarket chain Kroger Co as well.

© Thomson Reuters 2019 All rights reserved.