Birdies raises $2 Million in Series Seed Funding

By

Obi Anyanwu

Published
Sep 13, 2017

Birdies, the fashionable home slipper, announced on Tuesday that it has received $2 million in a Series Seed funding round that was led by Forerunner Ventures. Other funding round participants included Slow Ventures, Graph Ventures, Social Capital and individual investors.
 

Launched in November 2015 by co-founders Bianca Gates and Marisa Sharkey, Birdies produces home slippers that feature the structure and fashion of designer shoes. Gates and Sharkey had top-level positions at Facebook and Ross Stores, respectively, when they decided to launch the brand.
 
“We love to entertain friends and family at home but could never find cozy footwear that made style sense and were also comfortable for around the house,” said Gates, co-founder and CEO of Birdies.

“Tired of running around barefoot, in our socks, or in frumpy slippers, we decided to leverage our design aesthetic and work with incredible manufacturers to solve this issue.”
 
Birdies will use this round of funding to accelerate brand growth, expand its product offering, and increase marketing efforts. The company will also open its first store on Union Street in San Francisco in fall 2017.