×
77 922
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - Aventura
Permanent · MIAMI
BLOOMINGDALE'S
Director, Bloomingdale's Marketplace Strategy
Permanent · NEW YORK
ATHLETA
General Manager - Burlington Mall
Permanent · BURLINGTON
OLD NAVY
Service Representative, Asset Protection - Greenleaf Cheltenham
Permanent · WYNCOTE
BANANA REPUBLIC
General Manager - Short Pump t/c
Permanent · RICHMOND
OLD NAVY
General Manager - Muncie Plaza
Permanent · MUNCIE
BANANA REPUBLIC
Home Design Consultant - Valley Fair - CA
Permanent · SANTA CLARA
OLD NAVY
Assistant General Manager - Springhurst t/c
Permanent · LOUISVILLE
OLD NAVY
General Manager - Tomball Crossings
Permanent · TOMBALL
ATHLETA
General Manager - Park City - Main st
Permanent · PARK CITY
OLD NAVY
District Manager - Nashville
Permanent · SAN FRANCISCO
GAP
Asset Protection Service Representative - Times Square
Permanent · NEW YORK
GAP
General Manager - The Arches
Permanent · DEER PARK
RALPH LAUREN
Selling Manager - Foa
Permanent · Elizabeth
JCREW
sr. Quality Assurance Manager
Permanent · New York
JCREW
Associate Manager
Permanent · Princeton
AESOP
Retail Consultant | Aesop Free Market | Full Time
Permanent · Denver
URBN
Free People Assistant Visual Manager
Permanent · BOSTON
URBN
Anthropologie: Art Director, E-Commerce – on Model, Fashion And Weddings
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · SANTA ROSA BEACH
URBN
Urbn Merchandise Planner
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · BOSTON
Published
May 8, 2019
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Birkenstock names Louise Caldwell general manager of U.S. skincare

Published
May 8, 2019

Birkenstock Americas has named Louise Caldwell president and general manager of Birkenstock Natural Skin Care in the United States, as the German company expands its beauty products to the U.S. market.


Instagram @birkenstocknaturalskincare


Famous for its sandals, the footwear company established the subdivision Birkenstock Cosmetics in 2017, and launched the Birkenstock Natural Care skincare line in 2018. The line offers a range of German-made face and body products that feature suberin, an ingredient found in the same oak cork used to make Birkenstock soles and is said to possess anti-ageing properties. Currently, the line offers a range of natural, cruelty-free skin and body products including cleansers, moisturisers, serums, creams and oils.

In her new role, Caldwell will spearhead the launch of the brand's skincare range in the U.S. later this year. She will report to Oliver Reichert and Markus Bensberg, Birkenstock’s two CEOs, who also lead Birkenstock Cosmetics from its headquarters in Germany.

Caldwell brings over 20 years' beauty industry experience to Birkenstock, having previously served as vice president of sales at Revlon and Elizabeth Arden, and as senior vice president of sales at Drunk Elephant, the fastest growing skincare brand in Sephora U.S. history.

In addition, Caldwell also founded her own consultancy targeted at early-stage beauty brands, including Germany-based Dr. Barbara Sturm.

"Birkenstock has a huge and constantly growing fan base in the U.S.,” said Bensberg. “It was in the late 1960s when our brand arrived in the United States. We are excited to launch our natural skin care product line almost exactly half a century later. The U.S. market is and always will be one of our most important markets.”

The announcement follows the recent opening of Birkenstock’s new global office in Paris.

Copyright © 2023 FashionNetwork.com All rights reserved.