86 096
Fashion Jobs
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
GAP INC.
Asset Protection Service Representative - Harlem Usa
Permanent · NEW YORK
GAP INC.
Asset Protection Coordinator - Mount Vernon Plaza
Permanent · ALEXANDRIA
BANANA REPUBLIC
Associate Art Director, Photo Studio
Permanent · SAN FRANCISCO
ECCO
Third Keyholder
Permanent · SAN FRANCISCO
Published
Dec 12, 2014
Download
Download the article
Print
Text size

Björn Borg asserts control of sportswear subsidiary

Published
Dec 12, 2014

Björn Borg intends to further develop its sportswear segment. The Swedish brand, which owes its name to the tennis legend, initially became known for its underwear, but has also expanded into sportswear. Having identified an increased demand for sportswear products, Björn Borg has decided to take permanent control over their design.

Björn Borg autumn-winter 14/15.


The brand had previously created the subsidiary Björn Borg Sport with its Dutch partner, Baseline Group, which owned a little less than half. In buying its partner shares, Björn Borg is now a 99.63% shareholder. 

The design, development and distribution of its sportswear line were previously carried out in the Netherlands. But now it has relocated the segment to its Swedish headquarters in Stockholm. 

Baseline Group, however, will nevertheless retain the rights to distribute the company’s sportswear for Benelux. Excluding sportswear, the Swedish brand generated a turnover of 56 million euros in 2013, down 9%, and driven by its underwear business.

$1 = €0.80 = £0.67

Copyright © 2024 FashionNetwork.com All rights reserved.