Bloomingdale's launches Aqua, Kristopher Brock collaboration

By

Jennifer Braun

Published
Apr 10, 2023

Bloomingdale's announced on Monday the launch of a limited-edition collection with the retailer's best-selling brand, Aqua, and American fashion designer, Kristopher Brock. 

Dubbed 'Love You More', the collection was inspired by summer holidays spent with friends and family, and carries Brock's signature romantic style and expert construction.

The 25-piece collection, ranging in price from $78 to $168, features spring and summer staple pieces in solids, floral prints, and romantic silhouettes of crochet, canvas, linen, and lace. 

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Now available on Bloomingdales.com and in-store at Bloomingdale's stores nationwide, mix and match ready-to-wear pieces span mini, midi and maxi dresses, pants, poplin and peplum tops, crochet cardigans, floral swimwear, and shoes. 

"Kris' background in tailoring and sophisticated design allowed Aqua to celebrate our favorite timeless spring trends," said Denise Magid, chief merchant at Bloomingdale's. 

"We have always admired Kris and are thrilled to partner with him for this special collection. Each piece encapsulates Aqua's goal of offering customers timeless on-trend pieces with an emphasis on fit and structure, empowering our customer with femininity and ease. We look forward to sharing this romantic collaboration with shoppers this spring and summer." 

In celebration of the collection launch, Aqua and Kristopher Brock will host events and activations within Bloomingdale's stores and online at Bloomingdales.com including a virtual OnScreen shopping event in the Bloomingdale's 59th St Flagship store on April 11. The event will be followed by a meet and greet, where Brock and the Aqua team will personally showcase the collection to shoppers. 

Likewise, on April 15, shoppers at select Bloomingdale's store locations nationwide can enjoy special Aqua activations including a live DJ and fashion illustrator. 

"I've always naturally leaned into my romantic aesthetic because to me that is what is most beautiful, and I believe this style shines through in the 'Love You More' collection," said Brock, who launched his namesake womenswear brand, Brock Collection, in 2014.

"I designed this collection with Aqua and the Bloomingdale's team to empower customers to embrace strength through vulnerability, a theme that is highlighted through the design of the silhouettes."