Bloomingdale’s to celebrate 150th anniversary with new collection, partnerships
American retailer Bloomingdale’s announced on Thursday that it is set to celebrate its 150th anniversary with a multi-faceted campaign.
Debuting this September during New York Fashion Week and through the end of 2022, the retail leader will pay homage to its 150th with one-of-a-kind shopping experiences, exclusive luxury product collaborations, pop-ups, and special events for all.
The celebration will span stores nationwide, with special programming at the 59th Street flagship, and select stores including South Coast Plaza, North Michigan Avenue, Valley Fair, and Chestnut Hill.
“This significant milestone represents a unique moment in Bloomingdale’s rich history to not only celebrate our heritage, but to also look ahead to our next chapter,” said Tony Spring, CEO, Bloomingdale’s.
“Some of fashion’s best brands started here, trends have been ignited here, and discoveries are made here every day. Bloomingdale’s has always been a brand that inspires, bringing people, style, culture, and technology together. It’s like no other store in the world, and will continue to be so for decades to come.”
In particular, the 150th celebration will introduce an exclusive collection, which will be the company’s biggest and most impressive collection of limited-edition designer collaborations to-date.
The Bloomingdale’s 150th Anniversary Exclusive Collection will include over 300 exclusive products and styles developed in partnership with top brands and designers, including special luxury selections, across women’s and men’s fashion, accessories, beauty, home, fine jewelry, and more.
Bloomingdale’s is also developing dedicated 150th anniversary branding that will be featured throughout the campaign and integrated into special celebrations. Additionally, it will be announcing new partnerships, alliances and company innovations that will shape the company as it enters its next era later this year.
“From the world class collaborations to innovative new experiences, our 150th is all about celebrating with, and also giving back to our customers, colleagues, partners, and everyone who has been a part of making Bloomingdale’s the icon it is today,” added Frank Berman, EVP and CMO, Bloomingdale’s.
“Together, we’ll inspire the next generation of shoppers through the creative and captivating Bloomingdale’s lens. You only turn 150 once, and this monumental celebration will be one of the biggest and brightest moments in our company’s history to-date.”
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