×
104 321
Fashion Jobs
FOOT LOCKER
Overnight Assistant Operations Manager
Permanent · Hialeah
MACY'S
Asset Protection Detective, University Town Center - Part Time
Permanent · San Diego
MACY'S
Asset Protection Detective, Newport Centre - Full Time
Permanent · Jersey City
MACY'S
Asset Protection Security Guard, University Town Center - Flex
Permanent · Sarasota
MACY'S
Asset Protection Officer, Sacramento Cfc - Full Time
Permanent · Sacramento
MACY'S
Asset Protection Officer, Cheshire - Full Time
Permanent · Cheshire
MACY'S
Asset Protection Supervisor, Bailey Road - Full Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Officer, Columbus - Full Time
Permanent · Columbus
MACY'S
Asset Protection Officer, Cheshire - Part Time
Permanent · Cheshire
MACY'S
Asset Protection Officer, Secaucus D2C fj - Part Time
Permanent · Secaucus
MACY'S
Asset Protection Detective, Mall of Louisiana - Part Time
Permanent · Baton Rouge
MACY'S
Asset Protection Officer, Bailey Road - Part Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Detective, Modesto Vintage Fair - Full Time
Permanent · Modesto
MACY'S
Asset Protection Detective, Fashion Valley - Full Time
Permanent · San Diego
MACY'S
Asset Protection Officer, Cheshire - Full Time
Permanent · Cheshire
MACY'S
Asset Protection Detective, Ventura Pacific View - Full Time
Permanent · Ventura
MACY'S
Asset Protection Officer, Columbus - Full Time
Permanent · Columbus
MACY'S
Asset Protection Officer, Hayward - Part Time
Permanent · Union City
MACY'S
Asset Protection Officer, Columbus - Full Time
Permanent · Columbus
MACY'S
Asset Protection Captain, Visalia - Full Time
Permanent · Visalia
MACY'S
Asset Protection Officer, Secaucus - Part Time
Permanent · Secaucus
MACY'S
Asset Protection Security Guard, Arden Fair - Part Time
Permanent · Sacramento
Published
Oct 7, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bluebella launches at Victoria's Secret in US, UK

Published
Oct 7, 2019

UK-based lingerie label Bluebella has just launched with Victoria’s Secret with the label now available at select Victoria's Secret stores in the US and on its webstore. It will also launch at some of the UK stores on October 11.


Founder Emily Bendell (left) has launched Bluebella at Victoria's Secret



The two are selling a number of exclusive pieces dubbed Bluebella for Victoria’s Secret.

It’s a big move for the UK firm with the American retailer being one of the biggest lingerie sellers globally, despite its much publicised recent challenges.

Bluebella itself is a label rooted in the idea that women aren’t wearing attractive lingerie for men but “celebrating women who want to wear beautiful lingerie for themselves, every day,” although there’s no denying that it fits into the traditionally ‘sexy’ lingerie category.

But its slightly different positioning puts it into a group, also typified by Australian label Honey Birdette, that’s more female-focused.

Its current campaign is built around the #loveyourself hashtag and features the brand's designs “on diverse, empowered women.”

“The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase,” said founder Emily Bendell. “She sees it as a fashion crossover style and a personal self-indulgence.”

Copyright © 2021 FashionNetwork.com All rights reserved.