Bobbi Brown launches in Lima

Cosmetics Brand Bobbi Brown, part of Estée Lauder, is opening a concession store in Peru this week, and a first standalone store is in the works in the same shopping centre.


The concession store is located in Ripley at Jockey Plaza in Lima and is set to open on 6 December. As reported by Fashion Network earlier in September, the American brand aimed to open its first store in Peru in time for Christmas.

Launched over 20 years ago in New York, Bobbi Brown focuses on highlighting a woman’s natural beauty with quality cosmetics. Prices in Peru will range from 80 to 400 Peruvian soles, or between $25 and $115 dollars.

Bobbi Brown is Estée Lauder’s second beauty brand to enter the Peruvian market. The company expects sales for the first year of trading to reach 2.5 million Peruvian soles, or $800,000 dollars at current exchange rates.

Peru will be a key market for Bobbi Brown in the region, with six stores planned to open by the end of 2019.

Translated by Barbara Santamaria

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