×
75 831
Fashion Jobs
JCPENNEY
Asset Protection Associate - Sunrise Mall
Permanent · Citrus Heights
JCPENNEY
Asset Protection Associate - Lansing Mall
Permanent · Lansing
JCPENNEY
Asset Protection Associate - South Park Mall
Permanent · San Antonio
JCPENNEY
Sales Floor Supervisor - Crossroads Ctr
Permanent · St. Cloud
JCPENNEY
Asset Protection Associate - Chula Vista s/c
Permanent · Chula Vista
JCPENNEY
Asset Protection Associate - Augusta Mall
Permanent · Augusta
JCPENNEY
Asset Protection Associate - Aventura Mall
Permanent · Aventura
JCPENNEY
Asset Protection Associate - Aurora Mall
Permanent · Aurora
JCPENNEY
Sales Floor Supervisor - Eastgate Mall
Permanent · Cincinnati
JCPENNEY
Asset Protection Associate - Mall Saint Matthews
Permanent · Louisville
JCPENNEY
Asset Protection Associate - West Ridge Mall
Permanent · Topeka
JCPENNEY
Asset Protection Associate - Clackamas Town Ctr
Permanent · Happy Valley
JCPENNEY
Sales Floor Supervisor - Tyrone sq
Permanent · St. Petersburg
JCPENNEY
Asset Protection Associate - Towne West Square
Permanent · Wichita
JCPENNEY
Asset Protection Associate - Pembroke Lakes Mall
Permanent · Pembroke Pines
JCPENNEY
Asset Protection Associate - Washington sq
Permanent · Portland
JCPENNEY
Sales Floor Supervisor - Woodland Shopg Cntr
Permanent · Grand Rapids
JCPENNEY
Asset Protection Associate - Montclair Plaza
Permanent · Montclair
JCPENNEY
Asset Protection Associate - Gateway Mall
Permanent · Lincoln
JCPENNEY
Asset Protection Associate - Solano Mall
Permanent · Fairfield
JCPENNEY
Asset Protection Associate - Rockaway Town Square
Permanent · Rockaway
JCPENNEY
Asset Protection Associate - Oakland Mall
Permanent · Troy
Translated by
Nicola Mira
Published
Oct 15, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bodywear label Sloggi opens first monobrand stores in Greece, Hungary

Translated by
Nicola Mira
Published
Oct 15, 2018

Swiss bodywear label Sloggi has begun building its monobrand store network with a first opening inside the Mediterranean Cosmos shopping mall in Thessaloniki, Greece’s second-largest city.  
 

The Sloggi store in Thessaloniki - Sloggi


“Sloggi customers were waiting for a monobrand store which could showcase our entire range, especially one in which we can also promote our men’s underwear,” said Sloggi’s newly appointed Global Head of Omnichannel, Alex Cara, talking to FashionNetwork.com. Cara added: “Our strategy is to enter a select number of markets where our brand is well-known. For our initial growth phase, we are seeing a strong potential in Eastern Europe and Asia.” 

Sloggi decided to start from the Cosmos Mall in Thessaloniki because Greece is one of the markets where the brand is most successful. Also, Sloggi products were already being sold at the shopping mall’s Triumph store. In the newly opened 45 m2 shop, Sloggi presented all its latest lines, from S by Sloggi to Zero Feel and Move, indicative of the new market positioning sought by the Triumph group’s brand.

The inauguration of the Thessaloniki store was closely followed by the opening of a store inside the Arkad Mall, a shopping centre in Hungary’s capital Budapest. Later in the year, Sloggi is planning to open a monobrand store in China too. In 2017, Sloggi began to shift towards independent retailing, moving out of Triumph’s e-store to launch its own website. A direction on which Sloggi, which will celebrate its 40th anniversary in 2019, is now decisively set after opening its first monobrand stores.

Copyright © 2023 FashionNetwork.com All rights reserved.