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Published
Sep 2, 2016
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Boglioli chooses New York for first mono-brand store

Published
Sep 2, 2016

Italian fashion label Boglioli has opened its first mono-brand store in New York's NoHo district. "New York is the perfect city for our project," stated Boglioli's President and CEO Giovanni Mannucci. "We could not hope for a better setting: 10 Bond Street - he continued - is the right location to give increased visibility to our brand and our values." The 100 m2 Boglioli store is located on the ground floor of a new building designed by Annabelle Selldorf, distinctive for its terracotta tile façade.


Outside Boglioli's new New York store



The interior design is by Milanese duo Emiliano Salci and Britt Moran of Dimorestudio. They have created a strong contemporary mood, evident in the graphic minimalism of the interiors and the industrial materials,  but infused with a natural feeling of warmth through the use of warm, vivid colours. Cold light illuminates the entire ceiling, made warmer by smoked-glass elements. The lighting fixtures consist of a long series of neon tubes within steel boxes.

"We wanted to stick to our original idea, introduced with the Milan store, of creating a men's shop with a traditional vibe, reinterpreted in a contemporary fashion," said the designer team. "We regard New York as a sophisticated industrial city, whose essence we distilled into concrete-coloured walls, aluminium shelving and fluorescent lamps. Velvet wall-panelling and fitted carpets make the ambience warmer, within a decidedly masculine environment."

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