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Published
Sep 20, 2018
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Bon-Ton makes comeback with site relaunch

Published
Sep 20, 2018

“We’re back & we’re here to stay!” the new Bon-Ton website claims. 
 

Bon-Ton makes comeback with site relaunch - bonton.com


The US department store chain, whose intellectual property assets were auctioned off last July, have officially been acquired by Indiana-based technology and retail investor CSC Generation Holdings Inc for $900,000. 
 
The new owners relaunched the Bon-Ton website over the weekend with a new selection of merchandise. 

In a letter from SCG generation president, Jordan Voloshin, he said they were interested in acquiring The Bon-Ton for three primary reasons: “We were inspired by the opportunity to rebuild an American Icon. The love from customers […] A competent and loyal workforce.”
 
“With a renewed focus on the customer, we hope to re-earn our spot in the community for the next century,” he added. 
 
The Bon-Ton declared bankruptcy earlier this year, closing close to 260 stores in the U.S. 
 
CSG acquired Bon-Ton’s trademarks, customer lists and other related intellectual property assets, while, L’Oréal USA Inc., which paid $312,900, acquired beauty-related IP assets, including customer lists. 
 
The new owners will clearly focus on online shopping, but there are also plans to potentially open new Bon-ton store locations before the Holiday season. 

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