Bond No. 9 launches 'Hudson Yards' fragrance in honor of New York shopping Mecca

US fragrance brand Bond No. 9 is honoring New York City's hottest new fashion destination with a unique scent.

The company has unveiled ‘Hudson Yards', a perfume that honors the Manhattan neighborhood currently in development. The ambitious real estate project has been in the headlines recently after its new mega retail complex opened this month, with stores including Dior, Fendi, Kenzo and more.

The fragrance is described as "a luminous mélange of dewy petals piled upon petals," featuring top notes of lily of the valley, freesia and pink peppercorns, and a heart of peony buds and Bulgarian rose. Base notes of orange flower, iris absolute, and white musk add depth to its finish. The scent comes bottled in a futuristic neon green vial adorned with a cloth flower blossom.

Hudson Yards is the latest addition to Bond No. 9's extensive perfume portfolio, which it has been rapidly expanding ever since the house was founded in 2003. The brand, now a major player in the fragrance industry, has created over 60 women's, men's and unisex scents based on the different neighborhoods of its hometown of New York, focusing on areas such as Park Avenue, Wall Street and Chinatown.