74 043
Fashion Jobs
Sales Account Manager (Account Luxury Manager)
Permanent · Los Angeles
Loss Prevention Customer Service Associate
Permanent · Plymouth
Loss Prevention Detective
Permanent · Edina
Retail Store Cleaning Part Time
Permanent · Corvallis
Loss Prevention Associate- Full Time
Permanent · Worcester
Specialist - Commercial Asset Protection - us
Permanent · ELIZABETH
Raw Material Purchasing
Permanent ·
HR Analyst
Permanent ·
Store Protection Specialist
Permanent · Los Angeles
Store Protection Specialist
Permanent · Villa Park
sr. Director Marketing, Foot Locker North America
Permanent · New York
Asset Protection Associate - Auburn Mall
Permanent · Auburn
Asset Protection Associate - South Hill Mall
Permanent · Puyallup
Asset Protection Associate - Wheaton Plaza
Permanent · Wheaton-Glenmont
Asset Protection Associate - Woodland Shopg Cntr
Permanent · Grand Rapids
Asset Protection Associate - The Empire Mall
Permanent · Sioux Falls
Sales Floor Supervisor - Woodland Hills Mall
Permanent · Tulsa
Asset Protection Associate - Oak Park Shopg Cntr
Permanent · Overland Park
Asset Protection Associate - Parkway Plaza
Permanent · El Cajon
Sales Floor Supervisor - Coronado Center
Permanent · Albuquerque
Asset Protection Associate - West County Ctr
Permanent · Des Peres
Asset Protection Associate - Wellington Green s/c
Permanent · Wellington
Feb 8, 2021
Reading time
2 minutes
Download the article
Click here to print
Text size
aA+ aA-

Boohoo buys, Dorothy Perkins, Wallis and Burton for £25m

Feb 8, 2021

Boohoo has concluded a deal to buy the remaining Arcadia brands that hadn’t been take over by ASOS and City Chic. It’s paying £25.2 million to acquire “British heritage brands” Dorothy Perkins, Wallis and Burton out of administration.

Photo: Sandra Halliday

It’s taking on “all of the e-commerce and digital assets and associated intellectual property rights, including customer data, related business information and inventory" of the brand trio, but not the stores. Like ASOS before it, the company made no mention of the physical shops nor the people who work in them. But it has emerged on Monday that 214 stores will now close with the loss of almost 2,500 jobs

It’s unclear if it will retain any staff from the three labels. ASOS had earlier said it was keeping around 300 staff as it bought Topshop, Topman, Miss Selfridge and HIIT. But ASOS is, like Arcadia, based in central London. Boohoo is Manchester-based so would be unlikely to want to run a small London satellite operation beyond an initial period.

The transaction completes as soon as Tuesday, “after which the relevant operations will continue as the group integrates them onto its platform in Q1 of the financial year that starts at the end of this month.

The company said this represents a “significant opportunity to grow Boohoo's market share across a broader demographic”.

While the brands may have struggled in recent periods, their new owner highlighted the fact that they had over two million active customers in 2020 and that their purchase “strengthens” its position as “a leader in the global fashion e-commerce market with over 15 brands across the group's scalable multi-brand platform,” as well as boosting its menswear offer.

It said Burton is an established brand, which will enhance Boohoo's menswear portfolio in addition to boohooMAN and the recently acquired Maine and Mantaray brands”.

The additional own label brands will also support its new Debenhams marketplace.

In the most recent financial year to 29 August 2020, the brands generated unaudited revenues of around £427.8 million across all channels and an unaudited EBITDA loss of £14.3 million. With physical stores taken out of the mix, the ongoing businesses for the brands generated unaudited revenues of around £178.8 million over the same period.

CEO John Lyttle said: “Acquiring these well-known brands in British fashion out of administration ensures their heritage is sustained, while our investment aims to transform them into brands that are fit for the current market environment. We have a successful track record of integrating British heritage fashion brands onto our proven multi-brand platform, and we are looking forward to bringing these brands on board.”

Copyright © 2023 FashionNetwork.com All rights reserved.