×
75 713
Fashion Jobs
MACY'S
Asset Protection Detective, Boca Raton Town Center - Full Time
Permanent · Boca Raton
MACY'S
Asset Protection Detective, Herald Square - Full Time
Permanent · New York
PRIMARK
Visual Merchandising Manager - Crossgates
Permanent · ALBANY
PRIMARK
Visual Merchandising Manager - City Point
Permanent · NEW YORK
PRIMARK
Visual Merchandising Manager - Roosevelt Field
Permanent · GARDEN CITY
PRIMARK
Talent Acquisition Manager - Volume Recruitment
Permanent · BOSTON
PRIMARK
Visual Merchandise Manager- Jersey Gardens
Permanent · ELIZABETH
PRIMARK
Talent Acquisition Manager - Management Recruitment
Permanent · BOSTON
PRIMARK
Visual Merchandise Manager- Green Acres
Permanent · NEW YORK
PRIMARK
Visual Merchandise Manager - Staten Island
Permanent · NEW YORK
PRIMARK
Visual Merchandise Manager- Walden
Permanent · BUFFALO
PRIMARK
Visual Merchandise Manager- Woodfield Mall- New Store
Permanent · SCHAUMBURG
PRIMARK
Learning And Development Manager
Permanent · BOSTON
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Hamden
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Portage
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Longmont
KOHLS
Los Angeles Metro Area East-Full-Time Loss Prevention Supervisor
Permanent · Riverside
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Fairfax
NORDSTROM
Retail Stock & Fulfillment - Ross Park
Permanent · Pittsburgh
NORDSTROM
Retail Stock - Cascade Station Rack
Permanent · Portland
GAP
General Manager - Chicago Premium
Permanent · Aurora
MACY'S
Asset Protection Security Guard, Mall at Prince Georges - Standard Part Time
Permanent · Hyattsville
Published
Sep 23, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boohoo's MissPap finds new CEO at Missguided

Published
Sep 23, 2019

Fast-growing e-tailer Boohoo Group has named MissGuided exec Samantha Helligsø CEO of its recently acquired MissPap brand with the role marking a return to Boohoo for the new appointee.


MissPap has a new CEO



Joining in January next year, she actually began her career at Boohoo 12 years ago as part of the team put together by co-founder Carol Kane in the marketing department.

Since then, she’s built up a strong CV in the UK fashion sector, leaving Boohoo to move to Bench in 2011 and joining Missguided a year later. She worked her way up from Creative Manager there to become Brand Director last year in charge of the strategic brand vision for global campaigns.

That strong marketing background should be key as MissPap works to achieve the kind of recognition that Boohoo’s signature brand, its PrettyLittleThing label and it’s well-known Nasty Gal brand already have.

She knows how to tap into the mood of the moment and grab attention while doing it and was the individual who drove the decision to stop airbrushing Misguided model shots to remove ‘imperfections’.

Boohoo’s group CEO, the still-new John Lyttle who joined it from Primark, said the MissPap brand has “great potential and represents an exciting opportunity as we extend our multi-brand platform”. He also called Helligsø “outstanding and highly-regarded”.

Copyright © 2022 FashionNetwork.com All rights reserved.