Borsalino stage latest Gentleman’s Club, with live Jeremiah Fraites appearance

By

Godfrey Deeny

Published
Jan 18, 2021

Borsalino staged the latest version of its novel approach to community and brand building – an online Gentleman’s Club.

With fashion seasons almost entirely taking place digitally in Europe this month during the lockdown, the Italian legendary milliner invited a group of cool creatives to celebrate hats, from the fedoras to the fez, in a discussion on luxury and personal style.

The event included a short series of styling and hat caring tips during the session; and a video where Creative Curator Giacomo Santucci introduced the new winter 2021 collection. All available onlne in the Borsalino platform.

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Hosted by Karl-Edwin Guerre, the photographer and influencer known as Guerre, the behatted participants included an American who has made Torino his home, Jeremiah Fraites, co-founder of happening band The Lumineers; Reggie Ansah, founder of Luxure magazine; fashion illustrator Matthew Miller; tap dancer extraordinaire Joseph Webb and the author of this article.

And in a touching moment, special guest Jeremiah Fraites even shared a part of a music track from his new, upcoming album, due out on Friday.

Hats off to the man.

The house's next colleciton will be availabe this autumn.