×
69 372
Fashion Jobs
SAVE THE DUCK
PR Manager
Permanent · NEW YORK
ESTEE LAUDER
Lead, Business Analysis, West Coast Cluster Brands
Permanent · Irvine
GAP INC.
Manager, Hroc And People Operations
Permanent · San Francisco
RAG & BONE
Sales Supervisor (Full -Time) - Fillmore
Permanent · San Francisco
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Cleveland
NORDSTROM
Asset Protection - Agent - Bellevue Square
Permanent · Bellevue
DESIGNER BRANDS
General Manager
Permanent · Houston
BANANA REPUBLIC
General Manager - Bellevue Square
Permanent · Bellevue
CENTRIC BRANDS
Senior Manager, Production
Permanent · New York
ADIDAS
Sales Support Representative
Permanent · Carlsbad
ADIDAS
Senior Manager Business Process - Scm Retail Operations
Permanent · Portland
OLD NAVY
Assistant General Manager - Huntington - wv
Permanent · Barboursville
OLD NAVY
Assistant General Manager - Shoppes at Fox River
Permanent · Waukesha
OLD NAVY
General Manager - Walpole
Permanent · Walpole
OLD NAVY
sr. Director, Store Experience & Communications (Remote)
Permanent · San Francisco
OLD NAVY
Asset Protection Service Representative - Woodbury Common
Permanent · Woodbury
ASCENA
Store Sales Manager
Permanent · Baltimore
ASCENA
pt Sales | Stock Lead
Permanent · Aurora
ASCENA
Stock Lead
Permanent · Omaha
ASCENA
Sales Manager—Part-Time/Flexible Scheduling
Permanent · Savannah
ASCENA
Part-Time Sales Manager
Permanent · Phoenix
MACY'S
Asset Protection Detective, Shoppes at Buckland Hills - Full Time
Permanent · Manchester
Published
Feb 5, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boss brand boosts casualwear focus with NBA and Draymond Green link-up

Published
Feb 5, 2021

Hugo Boss’s Boss brand has signed three-time NBA Champion Draymond Green as the face of new co-branded Boss and NBA Capsule Collections for SS21 and AW21.


Boss



The company’s chief brand officer Ingo Wilts said that partnering with the NBA and working with Green “offers us the ability to design regional and national relevant products for Boss with the best teams and talent that basketball has to offer globally”.

The SS21 campaign launches in the middle of this month, featuring Green along with “a culture cast team” including NBA G League forward Isaiah ‘Zay’ Todd, Grammy-nominated rap artist Aminé, and jewelry designer Greg Yuna, among others. 

The campaign was shot by Ellington Hammond and Darryl Richardson, with creative direction by RanaVerse. 

The second collection debuts in October.

The deal not only supports the company’s aim of growth in the North American market but also adds to its drive to “strengthen the important casualwear segment,” according to Stephan Born, CEO and President of the Americas. 

The collections the brand is launching will include long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short-sleeve T-shirts, sweatpants and shorts. 

They’ll feature co-branded Boss and NBA pieces, as well as nine team logos (the New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors). 

The products will be available at Boss stores and via its webstore, on NBAStore.com and across select wholesale partners including Bloomingdale’s, Nordstrom and Saks Fifth Avenue.

Copyright © 2022 FashionNetwork.com All rights reserved.