×
58 146
Fashion Jobs
SHISEIDO
Brand Manager
Permanent · Miami
ABERCROMBIE AND FITCH CO.
1st Shift Security Associate (Full-Time)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
2nd Shift Security Associate (Full-Time)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
3rd Shift Security Associate (Full-Time)
Permanent · Columbus
ROSS STORES
Store Protection Specialist
Permanent · Fresno
ULTA BEAUTY, INC.
General Manager
Permanent · Warrensville Heights
MICHAEL KORS
Looking For ft Sales Supervisor. 20-29 Hours/wk-Kings' Shops
Permanent · Waikoloa Village
MACY'S
Asset Protection Detective, Cool Springs - Standard Part Time
Permanent · Franklin
MACY'S
Asset Protection Officer, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Brea - Full Time
Permanent · Brea
MACY'S
Beauty Account Coordinator
Permanent · Peabody
MACY'S
Asset Protection Security Guard, West Covina - Flex
Permanent · West Covina
MACY'S
Manager, Merchandise Execution
Permanent · New York
MACY'S
Asset Protection Detective, Green Acres - Full Time
Permanent · Valley Stream
MACY'S
Manager, Merchandise Execution
Permanent · Garden City
MACY'S
Asset Protection Security Guard, Woodlands Mall - Flex
Permanent · The Woodlands
MACY'S
Asset Protection Detective, Lehigh Valley - Full Time
Permanent · Whitehall
MACY'S
Asset Protection Detective, Summit Mall - Full Time
Permanent · Akron
MACY'S
Asset Protection Detective, Southshore - Full Time
Permanent · Bay Shore
MACY'S
Demand Planner Associate
Permanent · New York
MACY'S
Asset Protection Detective, Walden Galleria - Standard Part Time
Permanent · Cheektowaga
MACY'S
Assistant Manager, Asset Protection
Permanent · Dallas
Published
Jun 20, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Boss launches Khaby Lame capsule

Published
Jun 20, 2022

Hugo Boss is continuing its casualisation and youth-focused drive for its Boss label and has unveiled its latest limited-edition capsule collection, a collaboration with “next-generation creator” Khaby Lame.


Boss x Khaby



The company said the Italy-based Tik Tok celebrity is “more than just another social media star” and “represents true Boss values. Breaking the rules to create his own success, the impactful creator has become the second most followed person on TikTok by boldly expressing himself, inspiring others, challenging the status quo – and doing it all with humour and self-awareness. Khaby is undoubtedly the new Boss in town”.

So, the new capsule celebrates “this mindset and the spirit of being your own Boss”. We’re told it “fuses dynamic Boss design with Khaby’s wit and bold self-expression”.

In practice that means “all-black styles with leather details and a signature logo depicting Khaby’s likeness”. There’s a T-shirt, hoodie, and varsity jacket. And in an unusual move, to round out the collection, a doll of Lame that he co-created is being released on his social media channels. It’s meant to be both “a standalone accessory and an attachment that can be snapped onto the hoodie”. 

The capsule was launched in-store and online at the weekend but it first had an exclusive 24 hours at the Boss Store in San Babila, Milan.

On the first day of Milan Men’s Fashion Week, the launch saw Lame arriving at the store flanked by a team of BMX riders wearing pieces from the collection, having spent the day crossing the city.

The debut also included a meet-and-greet for fans, with a specially-created set for photos with lame and Italian DJ duo Polly & Pamy providing music for the crowd.

Copyright © 2022 FashionNetwork.com All rights reserved.