Brand Licensing Europe opens entries for License This competition

By

Obi Anyanwu

Published
Jul 19, 2016

Brand Licensing Europe (BLE) on Monday announced that License This, the annual competition designed to introduce new properties to licensing, is officially open for entries. BLE organized the licensing event with UBM and the International Licensing Industry Merchandisers' Association (LIMA).

 
The competition enters its 7th year and is open to anyone with a concept that is yet to be published or broadcast, or a brand that has not yet extended to non-core consumer products. It also applies to any property with roots in publishing, art and design, television or digital media. Entries will be accepted until September 9, 2016 and a panel of judges will select the entrants. Finally, four properties will be pitched to the panel in front of a live audience at BLE on October 13, 2016.
 
The License This winner will receive a prize of over £6,000, which includes a fully furnished nine square metre stand at BLE 2017, as well as a LIMA membership for one year and a ticket to LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2017.

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"License This is now an integral part of BLE, and provides a fantastic opportunity for property owners to present their creations at Europe's biggest showcase for brand extension," said Anna Knight, BLE Brand Director. "For those who are shortlisted, it's also a valuable learning experience - our judges are always forthcoming with advice and feedback; something which past winners and runners up have found extremely useful in shaping their strategies. We would urge anyone with a new creative concept to enter today."
 
Past License This winners include Pink Chillies, RaNT!, Mr Trafalgar and OiDroids, which won in 2015.
 
Brand Licensing Europe 2016 will take place from October 11 through October 13 at London’s Olympia.