Brand Assembly and Poolside Collective to open summer shop-in-shop

By

Obi Anyanwu

Published
Jun 14, 2016

Brand Assembly and Poolside Collective have partnered to open a summer shop-in-shop at Poolside at the Montauk Beach House in Downtown Montauk.

 
The shop-in-shop will carry brands that have worked with Brand Assembly and Poolside Collective including Öhlin/D, Morgan Carper, Elle Sasson, and Whit among others. The summer shop-in-shop will open on June 17 and will remain through Labor Day in September.
 
Founded by Alex Repola and Hillary France in 2013, Brand Assembly is a marketplace for the contemporary women’s market. The company is a fashion ecosystem and community where brands can be discovered and succeed.

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Brand Assembly takes place in Los Angeles and New York City and has had several participating brands throughout the years including AwaveAwake, Chromat, Coclio, Cynthia Rowley, Earnest Sewn, Eugenia Kim, Imogene + Willie, Karen Walker Eyewear, Kendall + Kylie Handbags, Liebeskind Berlin, Mackage, Mara Hoffman, Marna Ro, Nanette Lepore, Norma Kamali, Owen, Rachel Zoe, Rebecca Minkoff, Richard James, The Kooples and Tom Ford Eyewear.
 
Poolside Collective is a concept shop founded by Ashleigh Hults and Lee Ann Bulgin. The duo partnered with Montauk Beach House on a summer shop in 2015.
 
Montauk Beach House is located at 55 S Elmwood Ave.