Brandon Maxwell releases video series featuring top models for fall campaign
Brandon Maxwell is doing things a little differently for his latest campaign. The designer’s Fall/Winter 2017 ads feature both videos and photos starring top models like Joan Smalls and Maria Borges.
The campaign features an international cast of models including Joan Smalls, Maria Borges, Andreea Diaconu, Charlee Fraser, Lameka Fox and Romee Strijd. In additional to a typical photo layout, each model also shot a more personal video discussing her strengths and insecurities while wearing looks from the Maxwell’s fall collection.
Maxwell and his creative partner Jessy Price both directed the videos and photographed the campaign, with the short videos launching on Maxwell’s Instagram page on July 18. With the addition of videos, Maxwell joins other brands in making digital components a strong part of his campaign. Footwear brand Cole Haan recently released a series of gifs to go along with ads for its GrandEvolution collection.
Maxwell gained notoriety for his work with Lady Gaga before launching his namesake fashion label in 2015 and earning the emerging talent award from the emerging talent from the Council of Fashion Designers of America in June of 2016. Maxwell also recently launched his brand’s digital platform Brandon Maxwell Studio, which shows behind-the-scenes footage from recent fashion shows and photo shoots.
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