×
106 027
Fashion Jobs
ALL SAINTS
Senior CRM Executive
Permanent · New York
TJ MAXX
District Loss Prevention Manager - Tustin, ca
Permanent · Tustin
MARSHALLS
Loss Prevention Detective - Boston
Permanent · Boston
TJ MAXX
tj Maxx lp Detective
Permanent · Castro Valley
HOMEGOODS
Loss Prevention Detective
Permanent · Champaign
TJ MAXX
tj Maxx lp Detective
Permanent · Cupertino
HOMEGOODS
Loss Prevention Customer Service Associate Full Time Now Hiring
Permanent · Portland
TJ MAXX
Loss Prevention Detective Cambridge, ma
Permanent · Cambridge
TJX COMPANIES
Distribution Center Loss Prevention Investigator
Permanent · Pittston
TJ MAXX
Loss Prevention Detective
Permanent · Paramus
HOMEGOODS
Loss Prevention Detective Full Time Now Hiring
Permanent · Beaverton
RAG & BONE
Sales Supervisor (Full -Time) - Christopher st
Permanent · New York
CENTRIC BRANDS
Supply Chain Operations Analyst
Permanent · Greensboro
CENTRIC BRANDS
Social Compliance Associate
Permanent · Greensboro
CENTRIC BRANDS
Vice President, Operations
Permanent · New York
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Wethersfield
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Pittsburgh
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Bend
NORDSTROM
Asset Protection - Security Ambassador - Harbour Center Rack
Permanent · Annapolis
NORDSTROM
Asset Protection - Agent - East Palo Alto Rack
Permanent · East Palo Alto
NORDSTROM
Asset Protection - Agent - Villagio Retail Center Rack
Permanent · Fresno
NORDSTROM
Asset Protection - Security Ambassador - East Palo Alto Rack
Permanent · East Palo Alto
Advertisements
Published
Oct 7, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Bravado acquires Spice Girls rights, expect new merchandise stream

Published
Oct 7, 2021

Expect to see a new stream of Spice Girls merchandise as Universal Music Group’s Bravado unit has acquired the rights for the girl group across merchandising, direct-to-consumer products, touring, brand and retail licensing and distribution.


The Spice Girls - Photo: Christophe Gstalder



The new deal comes ahead of 25th anniversary of their debut album Spice and will see the Spice Girls and Bravado working together "to deliver new products and capsule collections” via D2C channels and retail partners around the world.

The exclusive global license is a multi-year one and comes at a time when that 25th anniversary and the 1990s trend in fashion is focusing even more attention on the band and on the Spice Girls brand.

The deal marks the first time in two decades that licensing rights across all channels have been assigned to a partner.

Rachel Redfearn, VP A&R and Brand Management at Bravado, said: “The Spice Girls’ impact on popular culture cannot be over-estimated. They stand for positivity, inclusion, bravery and diversity. All delivered in a bold, fun and energetic package. This message is as relevant today as it was in 1996…maybe more so. Bravado’s alliance with this most iconic of bands will allow both existing and new fans the long-awaited opportunity to be a part of the legacy. The breadth of rights granted for the first time in two decades gives us the vehicle to truly celebrate their legendary status.”

The first Spice Girls ‘Wannabe 25’ merchandise capsule collection is already available. It includes T-shirts via retailers including Boohoo, Urban Outfitters and Target.

Universal’s Bravado operation has been very busy in recent periods, making the most of the merchandise opportunities available for globally known music names. Even with the cancellation of live events due to Covid, it has continued to launch products and has embraced physical stores. 

The permanent Rolling Stones store on London’s Carnaby Street sees an interesting stream of new collections and collabs. And the company has also just opened a pop-up on the street for Queen. It will be interesting to see whether a Spice Girls store is on the agenda.

Copyright © 2021 FashionNetwork.com All rights reserved.