By
Bruno Joly
Bruno Joly
Published
May 5, 2014
May 5, 2014
Bread & Butter gets its own carnival
By
Bruno Joly
Bruno Joly
Published
May 5, 2014
May 5, 2014
The show that backtracked on its plan to open to the public still intends to get full leverage out of the World Cup. Both semi-final soccer matches take place on July 8 and 9 in Brazil, coinciding with the trade show's first two days.
So it was a logical step that the show's ad campaign don the colors of Brazil with samba festival getting top billing and "Carnaval do Brasil!" as the slogan.
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