Brioni names Jude, Raff Law as new ambassadors
Italian luxury menswear brand Brioni announced on Tuesday Jude Law and his son Raff Law as the house’s newest ambassadors.
The duo will make their debut as brand ambassadors in the Spring/Summer 2022 campaign, photographed by Craig McDean.
“Jude Law is a great master of his art and Raff is a rising talent in the same universe,” said Brioni’s chief executive officer Mehdi Benabadji, in a news statement.
“Both of them have a strong personal style and a natural complicity. This authenticity makes the Laws a perfect pairing to reflect Brioni’s modern vision of men’s wear, in which distinctions of age and personality are blurred by a shared passion for genuine craftsmanship and elegance. All of us at Brioni are excited to be working alongside Jude and Raff.”
Jude Law has received nominations for his role in classic films including 'The Talented Mr. Ripley' and 'Gattaca'. He has been recognized for his acclaimed television performances in 'The Young Pope', and in theatre roles such as Ivo van Howe’s 'Obsession' and Michael Grandage’s 'Henry V'.
Most recently, he was featured in Sean Durkin’s critically acclaimed independent film 'The Nest'. Next, he is expected to star in the franchise 'Fantastic Beasts: The Secrets of Dumbledore' and he will play 'Hook' in David Lowery’s 'Peter Pan and Wendy'.
Likewise, following in his father’s footsteps, Raff Law landed his first role in 'Repo Men', released in 2010, and can be found in 2021’s 'Twist'. He is currently shooting 'Masters of the Air', a new Apple Studios blockbuster.
“The Brioni dedication to their craft and quality is inspirational, and I’ve always loved wearing their garments,” said Jude Law. “It’s especially joyful to be working alongside Raff with a house rooted in Rome. I formed a special connection with that city during the shooting of ‘The Young Pope,’ and it feels wonderfully comfortable and like a homecoming.”
“Sharing the frame with my father for Brioni is very exciting,” added Raff. “Although we naturally both have different tastes and perspectives, we share a lot of the same passions, too. One of those is that we both have a love for clothing and Brioni is something we agree on.”
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