Brioni reopens London flagship store

By

Barbara Santamaria

Published
May 17, 2019

Wednesday evening saw Brioni celebrate the reopening of its London flagship store with a special event attended by celebrities, fashion influencers and socialites.

The space at 32 Bruton Street has been redesigned as the residence of a proud Roman man to celebrate Brioni’s Italian heritage. Set inside an opulent 18th century Georgian townhouse, the flagship store features a floor mosaic inspired by the Pantheon and decorative plasterwork, complimented by tuff stone and travertine sourced from an ancient Bernini quarry.

A curated collection of Italian furniture and tapestry from the '50s and '60s are placed throughout alongside the brand’s ready-to-wear, accessories and footwear collections.

The celebrate the reopening, the luxury brand invited guests to an evening of cocktails, canapes and roulette. Guests included Games of Thrones actor Staz Nair, dancer and choreographer Eric Underwood, model and activist Jack Guinness, models Richard Biedul, Aiden Brady and David Gant, digital influencer Jim Chapman, British artists Marc Quinn and Clym Evernden, the twin adventurers Hugo and Ross Turner, art curator Sascha Bailey, socialites Alexandra and Eliza Moncreiffe, among others.

The evening also saw a special performance by Sampha who played his songs on a Steinway O grand piano.

In addition to the seasonal collections, the Brioni flagship store houses the Brioni Master Tailor, available by appointment for the Bespoke service.