British fashion brand 1205 dives into e-commerce

British label 1205 has launched its first e-commerce site to cater to its international clientele.

The brand, under creative director Paula Gerbase, will debut 1205.eu with the spring 2016 collection, with a selection of items available exclusively online, including a biker jacket, a short sleeve shirt and oversize white shirts.

Speaking with WWD, Gerbase said the opening of its e-commerce channel will also provide new opportunities to take customers behind-the-brand.

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The site is set to unveil an in-depth archive of the work 1205 has produced to date -- from backstage images at each of its shows to its new spring advertising campaign photographed by Thomas Lohr on the English coast.

Prices for the products will range from £140, or $202, for a short sleeve shirt to £595, or $862, for a jersey knit biker jacket.