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By
Reuters
Published
Mar 2, 2009
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Britney Spears to endorse Candie's

By
Reuters
Published
Mar 2, 2009

March 2 (Reuters) - Candie's, a brand of Iconix Brand Group Inc (ICON.O), along with Kohl's Department Stores (KSS.N), a mid-priced retailer of apparel and home goods, have signed a marketing deal with pop-star Britney Spears.


Britney Spears - Photo : Mario Anzuoni/Reuters

Spears will appear in Candie's Only at Kohl's 2009 print, television, in-store and online marketing campaign, Iconix said.

Candie's and Kohl's will also sponsor Spears' upcoming tour, beginning March 3.

Prior to Spears, Hilary Duff, Destiny's Child, Ashanti, Hayden Panettiere and several other pop singers have endorsed Candie's. (Reporting by Poojya Trivedi in Bangalore; Editing by Deepak Kannan)

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