×
42 687
Fashion Jobs
CLARKS
Assistant Wholesale Marketing Manager
Permanent · Waltham
ADIDAS
Manager Outbound Operations
Permanent · Spartanburg
ADIDAS
Senior Manager, Performance Marketing - Membership (Digital)
Permanent · Portland
ADIDAS
Logistics Manager
Permanent · Pittsburgh
ADIDAS
Technical Manager Maker Lab
Permanent · New York
GAP
Senior Producer- Digital Operations – International Promotions
Permanent · San Francisco
GAP
General Manager- Macarthur Park
Permanent · Irving
HUDSONS BAY COMPANY (HBC)
Analyst, Supply Chain
Permanent · Brampton
PUMA
Analyst, Business Intelligence - Consumer Insights
Permanent · Westford
L'OREAL GROUP
Buyer - (Purchasing/Procurement/Indirect Sourcing)
Permanent · Berkeley Heights
DESIGNER BRANDS
Director, Marketing Advanced Analytics
Permanent · Columbus
THE REALREAL
Sales Analyst, Business Strategy And Analytics
Permanent · San Francisco
THE REALREAL
Authentication And Brand Compliance Lead
Permanent · Perth Amboy
OLD NAVY
Assistant General Manager, Merchandising - Crossroads at Baileys
Permanent · Falls Church
COTY
E-Commerce Key Account Sales Manager
Permanent · New York
RALPH LAUREN
Ralph Lauren Stores - General Manager, Naples
Permanent · Naples
A & F
Brand Marketing Manager, Abercrombie & Fitch - Emea
Permanent · London
RAG & BONE
Sales Supervisor (Full-Time) - Brentwood
Permanent · Los Angeles
GIII APPAREL GROUP
Denim Design Director
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Los Angeles
Permanent · Los Angeles
ALICE AND OLIVIA
Sales Supervisor - Boston
Permanent · Boston
TAPESTRY
Senior Planner, Global Merchandise Planning
Permanent · New York

Britons seek Xmas gifts from trusted names, global shoppers will buy from UK - survey

Published
today Nov 5, 2019
Reading time
access_time 3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

International gift shoppers are set to buy from the UK as they do their Christmas shopping this year while British consumers will be heading to M&S, Boots, Nike and Adidas.


Gifting season could be good for UK stores


Those are some of the conclusions of a new survey of 5,000 people across EMEA and APAC by Rakuten Marketing, which said that UK brands seem to be very popular among shoppers abroad. In fact, as many as 45% of international respondents said they’d make a purchase from the UK this Christmas season. 

Rakuten said that two-thirds of shoppers generally plan to consider buying gifts from overseas this time. And UK brands topped the popularity list for those who plan to shop across borders, especially those from Germany (60%), Singapore (49%) and Australia (44%).

And many consumers are looking at the luxury sector with 64% of European and APAC consumers looking to purchase gifts from luxury brands such as Hugo Boss, Chanel and Gucci. Rakuten didn’t say what type of purchase that would be, although it seems there’s a strong chance it will be fragrance.

The researchers also said that under-pressure UK retailers looking to maximise their opportunities this season need to specifically target foreign foreign shoppers. 

And while many of the pressures on those retailers are due to excessively cautious consumers in the UK, Britons are still likely to buy more gifts than some of their fellow Europeans. Some 15% of UK consumers will make purchases for over 11 people, compared to just 3% of Germans who will buy this many presents. The majority of Britons (72%) are looking to buy gifts for at least three recipients or more this season.

Meanwhile, despite the rise of internet giants/disruptors and other newcomers, UK and global consumers seem to be partly sticking with physical store names they know, as well as internet retailers big and small.

When asked where they plan to buy gifts, nearly two fifths of shoppers internationally are “considering alternatives to Amazon”. It Britain, that means 57%+ will look to health and beauty chain Boots, with others choosing prominent department stores Debenhams (37%), John Lewis (30%), House of Fraser (16%) and Selfridges (12%). It’s interesting that HoF is on the list, despite its problems in the last year.

The fashion brand most Britons will consider buying gifts from this holiday season is UK institution M&S (36%). Nike and Adidas (24% each) are the next most popular fashion-linked brands in Britain. Meanwhile, River Island (22%), Topshop (19%) and Zara (12%) will also attract shoppers for fashion gifts.

And while the rise of Black Friday has shifted much of the spending that used to happen in December forward into November, there are also signs of a shift back. Cyber Week, including Black Friday and Cyber Monday, remains a firm holiday shopping period for nearly a fifth of Britons (17%) and 12% of those in France and Germany. But 28% of UK consumers said they prefer to wait until the Christmas period to buy and 14% until the end-of-year sales.

As that last point suggests, discounts are key for a large number of shoppers. But the attitude to money-off deals seems to vary widely around the world. 

For instance, Rakuten said that 41% of Britons say they’re not led by discounts or sales when holiday shopping, while an even bigger 43% of Germans agree and 31% of those in France. But in China, an almost-universal 98% said they’re led by discounts and sales. The numbers in Singapore (92%) are almost as high.

Copyright © 2020 FashionNetwork.com All rights reserved.