Brooke Shields launching line with QVC
Brooke Shields is launching an apparel and accessories line called Brooke Shields Timeless in exclusive partnership with QVC.
The line includes button-up shirts and blouses, tailored bottoms, skirts, scarves and contemporary fashion jewelry. The pieces are designed to be versatile and transition from day to night.
Doug Howe, Chief Merchandising Officer for QVC Group, stated "Brooke's line is sophisticated but approachable and is ideal for busy women who crave fashion that is not only chic and effortless, but a perfect mix of modern and timeless."
Shields said the goal of the line is to make it easy for women to dress every day and eliminate the guess work. She said, "After years of being dressed by professionals, I walked into my closet one day and realized I had lost sight of my own personal style."
Shields added, "I truly hope it helps women look and feel their best each day."
The collection will debut on QVC with Shields herself presenting it on February 15th. Prices reportedly range from $29 through $109.
The full Brooke Shields Timeless collection launches on March 14th.
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