Oct 19, 2016
BrowGal arrives in Canada
Oct 19, 2016
Eyebrow grooming line The BrowGal has announced its official entry into Canada.
The line, launched by celebrity eyebrow expert & makeup artist Tonya Crooks, is now available for purchase to Canadian customers through thebay.com and theshoppingchannel.com. The brand has also announced that plans to enter retail stores are currently in the works.
The BrowGal team says they were always interested in entering the Canadian market. They decided to enter the market because they felt that Canadian consumers and buyers are more open minded to trying new products, as opposed to just purchasing current mass brands. The team equally felt that the eyebrow category in Canada is growing in line with the U.S., and has a more advanced category growth than other countries.
BrowGal had already been working with HBC globally, which propelled their launch into Canada.
The BrowGal line consists of eyebrow grooming tools and products such as colored eyebrow pencils, a dual-action highlighter pencil, a water and sweat resistant eyebrow gel, tweezers, tweezer sharpeners and more. The brand equally boasts a coveted client list including Megan Fox, Fergie, Julia Roberts and Gwyneth Paltrow.
The brand also recently relaunched their website, TheBrowGal.com which offers step-by-step guides, descriptive images, and in-depth how-to videos to teach consumers how exactly to shape and pencil in brows, how to find the ideal pencil color, and how to find their natural brow shape.
The BrowGal is based in Los Angeles.
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