Brown Thomas unveils first brand film

By

Barbara Santamaria

Published
Sep 5, 2019

Irish department store Brown Thomas, part of Selfridges Group, has released a cinematic short film directed by Banjoman Films director Dermot Malone to celebrate the debut of the new Autumn Winter collection.

The two-minute film, titled ‘Belong Together’ is the retailer’s first foray into branded content, and follows the romantic journey of a couple as they fall in love.

Actors Sam McArdle & Mary-Kate Slattery can be seen meeting at a pub in Limerick, enjoying woodland walks and attending glamorous events whilst wearing new season styles from the retailer's designer offer.

Director Dermot Malone said: “The brief was to find something that would connect. I immediately knew I wanted to show a love story through all of its seasons, rendered in dream-scape-like visuals and beautiful visual effects. 

“With Brown Thomas’ luxury fashion pedigree and the debut of their autumn/winter collection, it was important to weave the clothes into the storytelling in a subtle but effective way.”

Malone worked in close collaboration with Brown Thomas, which opened its Christmas Shop last month.