×
47 963
Fashion Jobs
ESTÉE LAUDER
Director, Global Ecommerce & Online Marketing - Mac Cosmetics (China Focus)
Permanent · New York
ESTÉE LAUDER
Keyholder - The Cosmetics Company Store - 20 Hrs - Wrentham Village Premium Outlets - Wrentham,ma
Permanent · Wrentham
ESTÉE LAUDER
Director, North America Ecommerce Operations
Permanent · New York
ESTÉE LAUDER
Director, Global Ecommerce & Online Marketing - Mac Cosmetics
Permanent · New York
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hrs - Franklin Mills Outlet - Franklin Mills, PA
Permanent · Philadelphia
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 20 Hrs - Tanger Outlet Center - Deer Park,ny
Permanent · Deer Park
ESTÉE LAUDER
Retail Beauty Sales Manager - Bobbi Brown - 40Hrs - Flatiron - Broomfield, co
Permanent · Denver
ESTÉE LAUDER
Executive Director, Global Ecommerce, la Mer Online
Permanent · New York
ESTÉE LAUDER
Keyholder - Cosmetics Company Store - 24 Hrs - International Premium Outlets - Orlando,fl
Permanent · Orlando
H&M
h&m Store Visual Manager
Permanent · Los Angeles
ADIDAS
Senior Manager, Excess Sales
Permanent · Portland
ADIDAS
Director Sales Planning, us Wholesale
Permanent · Portland
ADIDAS
Director, Global Team Sports - Business Development
Permanent · Portland
ADIDAS
Senior Reporting Analyst - Supply Chain
Permanent · Portland
ADIDAS
Key Account Manager, Dick's Sporting Goods
Permanent · Pittsburgh
ADIDAS
Manager, Human Resources - Spartanburg dc
Permanent · Spartanburg
ADIDAS
Senior Manager Marketing Operations - Ctc
Permanent · Portland
ADIDAS
Sales Director (Champs/Eastbay)
Permanent · New York
ADIDAS
Retail General Manager Adidas-Sawgrass 6156, Sunrise, fl
Permanent · Sunrise
ADIDAS
Manager, Product Marketing Apparel Performance
Permanent · Los Angeles
ADIDAS
Manager Marketing, Ncaa
Permanent · Portland
ADIDAS
Senior Finance Manager Sales & Margin
Permanent · Portland
Published
Jul 22, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Browns kidswear offer debuts with big names, new entries and exclusives

Published
Jul 22, 2021

Kidswear has become the next big thing for 2021 with Harvey Nichols launching into the category earlier this year and plenty of other brand debuts. But Thursday was the turn of Browns to grab the spotlight as its kidswear entry announced back in May finally touched down.


Browns



The company said that going forward, “we’ll be catering to the cool kids, with the best in fashion alongside some exclusive capsules from brands entirely new to the category”.

Its current “carefully curated edit across apparel and accessories” goes from newborn through to 16 years old while the months ahead will see “inaugural kidswear capsules and exclusives from the likes of Hunza Baby G, Off-White, Palm Angels and Zimmerman, as well as powerhouse edits from Alexander McQueen, Burberry, Chloe, ERL, Fendi, Givenchy, Gucci, Moncler, Rick Owens, Stella McCartney, Stone Island and Versace”.

The retailer’s buying director Ida Petersson said the move into kidswear “is a natural evolution for Browns and we felt we could really have some fun here. We want to create a destination for kids and their parents that evolves beyond clothing and a place where luxury meets the unexpected with some surprise collaborations in the future”.

The company is backing the move with PR and marketing and has created a kidswear photoshoot titled Honey, I Shrunk The Fashion. This is said to be “a playful spin on a glamorous fashion editorial, where the kids take control and co-produce something magical”.

It was shot in Alexandra Palace, London, by Ronan Gallagher and styled by Ola Ebiti. 

The kidswear debut also comes with a playful take on the Browns logo that saw the children of Browns employees being commissioned to “tap into their vivid colourful minds and give us a touch of youthful, wide-eyed imagination”.

Copyright © 2021 FashionNetwork.com All rights reserved.