×
32 555
Fashion Jobs
L'OREAL GROUP
l'Oreal Usa, Retail IT Systems Administrator
Permanent · New York
L'OREAL GROUP
l'Oreal Usa, IT Senior Manager, SEO & Site Performance Lead
Permanent · New York
L'OREAL GROUP
l'Oreal Research & Innovation, Vice President & Patent Counsel
Permanent · Clark
MARSHALLS
Loss Prevention Detective
Permanent · Denver
TJ MAXX
lp Detective
Permanent · Williamsport
TJ MAXX
lp Detective tj Maxx-Downtown, Brooklyn
Permanent · New York
TJ MAXX
lp Detective
Permanent · Williamsport
TJ MAXX
lp Detective Atlanta Ponce Deleon
Permanent · Atlanta
HOMEGOODS
lp Detective
Permanent · Danvers
HOMEGOODS
Loss Prevention Detective
Permanent · Los Angeles
PUMA
Manager, People Development & Organizational Learning
Permanent · Boston
PUMA
Analyst ii, Business Solutions
Permanent · Westford
BATH & BODY WORKS
Asset Protection Analyst - Bath & Body Works - Columbus, oh
Permanent · Columbus
ROSS STORES
IT Manager ii (Workforce Management)
Permanent · Dublin
ROSS STORES
District Manager- dd's Discounts
Permanent · San Antonio
ROSS STORES
IT Manager ii (Application Management Support)
Permanent · Dublin
ROSS STORES
IT Manager i (Portfolio Process Management)
Permanent · Dublin
RAG & BONE
Sales Supervisor (Full-Time) - Sawgrass
Permanent · Sunrise
ESTÉE LAUDER
Retail Beauty Sales Coordinator - Estee Lauder - Full-Time - Orlando And Tampa, fl
Permanent · Orlando
MAC
Executive Director, Digital & Social Creative Design, Mac
Permanent · New York
TOM FORD BEAUTY
Luxury Retail Sales Manager - Tom Ford Beauty - 35 Hrs - Pacific Place - Seattle, wa
Permanent · Seattle
MAC
Director, Social Creative Design, Mac
Permanent · New York
Published
Jul 16, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Browns launches into women's activewear category

Published
Jul 16, 2019

With the athleisure trend showing no signs of running out of steam just yet, more and more retailers are jumping into the activewear sector and it's particularly interesting when this is happening at the upper end of the market.


Browns



On Tuesday, luxury retailer Browns officially unveiled its new Women’s Active offer with a deep dive into the category via 33 brands and three exclusive styles from Natalie Maczek’s MISBHV. It's mixing established and emerging labels and brands that are represented include Adam Selman Sport, Charli Cohen and Fantabody, plus Versace Active and all the latest collaborations from Adidas and Nike. The Adidas x Danielle Cathari collab has just debuted this week.

And the company said that “this is just the start of what is to come from the Browns edit.”

The products have launched on the firm’s webstore, brownsfashion.com, and there’s also an installation at Browns East in Shoreditch.

“Having always been known as a curator of luxury and next-generation talent, the launch of this new category is no different,” it said. “Having this variety is so important to the modern Browns woman.”

The active launch covers two key areas – performance and lifestyle – which means “practical styles to work out in, and then the Browns take on sports lifestyle, including bodycon dresses, and bold neon styles.”

The aim is to create a “one-stop-shop that reflects how women are dressing now, and responds to the growing interest in brands such as Ambush and Marine Serre as well as a new wave of sneaker styles for women.”

Lola Okuyiga, collaborations and special project buyer for Browns, has spearheaded the launch and said she’s “really obsessed with the brands that are starting to ‘get’ womenswear when it comes to sports and streetwear, like the Nike x Ambush collaboration and Danielle Cathari for Adidas. I love how the casualisation of dressing has brought on style icons such as Aleali May who can wear a Celine shirt with her Air Jordan Ones and this is what inspired me when curating this edit for the Browns customer.”

Copyright © 2021 FashionNetwork.com All rights reserved.