×
42 138
Fashion Jobs
MAC
Executive Director, Marketing, Mac, Travel Retail Worldwide
Permanent · New York
BUMBLE AND BUMBLE
Regional Business Consultant, Bumble And Bumble - New York City And Long Island, ny
Permanent · New York
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco

Burberry celebrates Chinese New Year with new online game

Published
today Jan 14, 2020
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Building on the success of its debut online game, B Bounce, Burberry has unveiled a second game as part of its 2020 Chinese New Year campaign.


'Ratberry' is available to play on Burberry.com - Burberry


Developed in honour of the Year of the Rat, the new online game is called Ratberry and features a world inspired by the limited-edition Thomas Burberry monogram motif.

Players can use Ratberry, the game’s central character, to explore the purple-hued universe, bounce upwards between platforms and collect gold coins and Chinese lanterns.

The game is available to play on Burberry.com from Tuesday 14 January.

This is the second online game launched by Burberry in the space of three months, as the luxury giant moves to capture the interest of China’s tech-savvy young consumers. 

In addition to Ratberry, Burberry has released Chinese New Year stickers on WeChat, China’s largest messaging app, allowing users to interact with Ratberry and products from the dedicated Chinese New Year capsule collection.

The digital interactive content supports a wider ad campaign fronted by a cast of Chinese models and celebrities including Zhou Dongyu, He Cong and Liang Jiyuan. The images were captured by the lens of photographer Leslie Zhang, and present a collection of hero pieces in vivid red.

In November, the release of Burberry’s interim results for the first half of the year revealed the luxury company is ramping up efforts to localise its communications in China. This included a dedicated campaign to celebrate Qixi Jie, China’s Valentine’s Day, in August - an initiative that resulted in over 200m views across local social media platforms.

Additionally, the company has recently entered into an exclusive partnership with Tencent to pioneer a concept that will create “digital and physical spaces for engaged communities to interact, share and shop”. The partnership kicks off with a first “social retail” store in Shenzhen, China in the first half of 2020.

Copyright © 2020 FashionNetwork.com All rights reserved.