May 27 - Luxury goods group Burberry intends to seek a share listing in Hong Kong and expand its store network in China, the Hong Kong Economic Journal said on Friday.

Model backstage at Burberry's S/S 2011 catwalk in London Fashion Week (Photo: Pixel Formula)

The maker of raincoats and handbags featuring its camel, red and black check pattern, has yet to decide whether the listing will be secondary or by way of introduction, the newspaper said citing sources.

It also aims to expand its store network in the mainland and Hong Kong to more than 100 in three to four years from the existing 57, the paper said.

"We don't comment on market speculation," a spokeswoman for Burberry in Hong Kong told Reuters.

Burberry is stepping up spending on new stores and upgrading existing ones to cash in on a boom in demand for luxury goods, the company said on Thursday after reporting a 39 percent rise in full-year profits.

Luxury brands, including Prada, Samsonite and Coach, are moving to seek listings in Hong Kong as they try to raise brand awareness in a bid to tap China's growing luxury market.

(Reporting by Donny Kwok and Clement Tan; Editing by Greg Mahlich)