×
6 601
Fashion Jobs
L BRANDS
Procurement Buyer - Information Technology
Permanent · Columbus
NORDSTROM
Asset Prevention Security Ambassador Downtown Seattle
Permanent · Seattle
NORDSTROM INC
Business Intelligence Analyst - Merchandise Operations
Permanent · Seattle
NORDSTROM INC
District Loss Prevention Manager, ny
Permanent · New York
L BRANDS
Asset Protection Officer, Morse rd (2nd Shift 3pm - 11pm)
Permanent · Columbus
BATH & BODY WORKS
sr. Manager, Carrier Strategy
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Crystal Mall
Permanent · Waterford
L BRANDS
Asset Protection Officer, Morse Crossing - 3rd Shift (11pm-7am)
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Coconut Point
Permanent · Estero
BATH & BODY WORKS
District Manager - Bath & Body Works - North Austin - Austin, tx
Permanent · Waco
VICTORIA'S SECRET
Brand Operations Manager-Valley West
Permanent · West Des Moines
L BRANDS
Asset Protection Officer, Broad st -1st Shift 7am-3pm
Permanent · Reynoldsburg
L BRANDS
Asset Protection Officer, New York City
Permanent · New York
BATH & BODY WORKS
Senior HR Generalist - Home Office
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Marsh
Permanent · Baltimore
VICTORIA'S SECRET
Asset Protection Investigator, Victoria's Secret (Southland Mall - Hayward, ca)
Permanent · Sacramento
PINK
Brand Operations Manager-Solano
Permanent · Fairfield
VICTORIA'S SECRET
Product Owner
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Manager, Creative Operations, Creative Content Hub, North America
Permanent · New York
ESTÉE LAUDER
Director, Ecommerce, North America - dr.Jart+
Permanent · New York
JCPENNEY
Product Manager - Site Management Tools & Cms
Permanent · Plano
JCPENNEY
Financial Planning Senior Analyst - Stores Finance
Permanent · Plano
Published
Sep 10, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry in limited edition 24-hour product releases, transforms London flagship for LFW

Published
Sep 10, 2018

Burberry released more details on Monday of just how its see-now, buy-now strategy is evolving under Riccardo Tisci with the company saying that limited edition pieces from the designer’s first collection for the label will be available through a series of 24-hour product releases.


Burberry



The designs will be shoppable exclusively on Instagram and WeChat with a powerful indication there of the importance of the Chinese consumer to the brand. It will also be available physically at Burberry's London flagship store from 17:30 next Monday (September 17) immediately after what looks set to be the hottest ticket of London Fashion Week, Tisci’s debut show for the label.

It will be the first time the brand has created a bespoke digital selling experience for its social channels. But it’s not only focusing on digital as the Regent Street flagship “is being entirely visually transformed” as a suitable backdrop for the 24-hour product releases.

That transformation will start this Saturday with Tisci having “reimagined” the store, we’re told. In addition to the “ephemeral, limited-edition product releases, the store will also be home to individually-themed rooms which collectively celebrate the past and future of Burberry through product.”

At the heart of the newly transformed space, will be ‘Sisyphus Reclined’, a three-floor scaffold immersive and interactive commissioned art installation by British artist Graham Hudson. The installation will remain in-store until the beginning of next month.

That should create plenty of interest this weekend ahead of Monday’s show, which kicks off at 17:00. We've already heard that the brand will be using no real fur in the collection, but we have no hints of what else will be on the runway. Watch this space.

Copyright © 2021 FashionNetwork.com All rights reserved.