×
69 417
Fashion Jobs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Elizabethtown
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Worcester
KOHLS
Full-Time Loss Prevention Officer
Permanent · Folsom
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Elk Grove
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Medford
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Clifton Park
KOHLS
Full-Time Loss Prevention Officer
Permanent · Albuquerque
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Rochester
KOHLS
Full-Time Loss Prevention Officer
Permanent · Beaumont
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Louisville
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Clarksville
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Smyrna
CROCS
Crocs: Manager, Global Brand Marketing
Permanent · BROOMFIELD
CROCS
Crocs: Manager, Product Operations
Permanent · BROOMFIELD
CROCS
Crocs: sr. Manager, Human Resources - Ohio Distribution Center
Permanent · VANDALIA
CROCS
Crocs: sr. IT Systems Administrator
Permanent · BROOMFIELD
CROCS
Crocs: Product Manager - Sandals
Permanent · BROOMFIELD
CROCS
Heydude: Director, Footwear Design - Cmg & Trend
Permanent · WESTWOOD
CROCS
Heydude: Director, Design - Footwear
Permanent · WESTWOOD
CROCS
Crocs: Manager, E-Commerce Project Management
Permanent · BROOMFIELD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
SACK OFF 5TH
Asset Protection Guard
Permanent · FARMINGTON HILLS
Published
Sep 14, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry is first luxe name to link with Twitch for fashion show livestream

Published
Sep 14, 2020

As the most unusual Fashion Month ever gets under way, Burberry has announced that it’s partnering with live video streaming service Twitch for its SS21 show experience that’s set in the British outdoors. It's the first high-end fashion brand to do so.


Burberry's fashion show will be live-streamed from outdoor settings and will use Twitch technology



The luxury brand’s show will use Twitch’s unique Squad Stream functionality. Squad Stream lets up to four creators go live and stream together in one window and it means Burberry hosts will be live-streaming the show together in one window. 

The company said that “this will provide virtual guests with the ability to view multiple perspectives of the show at once and converse through Twitch’s chat function, creating a personal, inclusive experience”.

The company announced back in June that its September 17 show would take place in an outdoor setting and would be livestreamed with no audience present. But it didn’t give details of the tech it would use.

Clearly, the aim is to make a big impact and the technology is key to this. Burberry said that Twitch is “at the frontier of live entertainment” having evolved beyond its roots in online gaming to feature content spanning a broad spectrum of interests, including music and art. 

“Inspired by the fashion house’s longstanding desire to push the boundaries in digital innovation, the collaboration with Twitch is the next step in Burberry’s journey to continually engage with its community through curated content and experiences,” it added.

The fashion brand’s chief marketing officer Rod Manley said: “Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey.”

Copyright © 2023 FashionNetwork.com All rights reserved.