×
23 779
Fashion Jobs
TIFFANY & CO
IT Functional Manager - Manufacturing
Permanent · Parsippany-Troy Hills
VICTORIA'S SECRET
Associate Art Director
Permanent · New York
BATH & BODY WORKS
Stores Finance - Financial Analyst
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Keyholder - Cosmetic Company Store - 20 Hours - Tanger Outlets - Des Moines, ia
Permanent · Des Moines
ARAMIS AND DESIGNER FRAGRANCES
Retail Fragrance Selling Specialist - The Estee Lauder Companies - 35 Hrs - Woodbridge Center - Woodbridge, nj
Permanent · Woodbridge Township
VICTORIA'S SECRET
Brand Operations Manager-Concord
Permanent · Wilmington
VICTORIA'S SECRET
District Manager - Victoria’s Secret - Northern New England
Permanent · Manchester
ALICE AND OLIVIA
Sales Supervisor - Palm Beach
Permanent · Palm Beach
ESTÉE LAUDER
Training Manager - Estee Lauder - 40 Hours - Herald Square- Macy's - New York, ny
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Producer/Project Manager - Elc Online
Permanent · New York
BATH & BODY WORKS
District Manager - Bath & Body Works - Raleigh
Permanent · Raleigh
L'OREAL GROUP
l'Oreal Usa, Manager of Performance Marketing & Consumer Acquisition
Permanent · York
L'OREAL GROUP
Senior Manager, Marketing- Cerave us
Permanent · New York
L'OREAL GROUP
Manager, Global Marketing (Cerave)
Permanent · New York
L'OREAL GROUP
sr Analyst- Acd Dmi Finance
Permanent · New York
L'OREAL GROUP
Director - Corporate PR
Permanent · New York
L'OREAL GROUP
Manager - Customer Marketing (Target)
Permanent · New York
HUGO BOSS
Junior Account Executive
Permanent · New York
NEIMAN MARCUS
la Mer Business Manager - Sales Salary Plus
Permanent · Millburn
NEIMAN MARCUS
Loss Prevention Associate
Permanent · Troy
NEIMAN MARCUS
Tom Ford Business Manager - Sales Salary Plus
Permanent · Paramus
NEIMAN MARCUS
sr Manager Retail Performance & Store Operations
Permanent · Garden City

Burberry is first luxe name to link with Twitch for fashion show livestream

Published
Sep 14, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

As the most unusual Fashion Month ever gets under way, Burberry has announced that it’s partnering with live video streaming service Twitch for its SS21 show experience that’s set in the British outdoors. It's the first high-end fashion brand to do so.


Burberry's fashion show will be live-streamed from outdoor settings and will use Twitch technology



The luxury brand’s show will use Twitch’s unique Squad Stream functionality. Squad Stream lets up to four creators go live and stream together in one window and it means Burberry hosts will be live-streaming the show together in one window. 

The company said that “this will provide virtual guests with the ability to view multiple perspectives of the show at once and converse through Twitch’s chat function, creating a personal, inclusive experience”.

The company announced back in June that its September 17 show would take place in an outdoor setting and would be livestreamed with no audience present. But it didn’t give details of the tech it would use.

Clearly, the aim is to make a big impact and the technology is key to this. Burberry said that Twitch is “at the frontier of live entertainment” having evolved beyond its roots in online gaming to feature content spanning a broad spectrum of interests, including music and art. 

“Inspired by the fashion house’s longstanding desire to push the boundaries in digital innovation, the collaboration with Twitch is the next step in Burberry’s journey to continually engage with its community through curated content and experiences,” it added.

The fashion brand’s chief marketing officer Rod Manley said: “Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey.”

Copyright © 2020 FashionNetwork.com All rights reserved.