×
69 904
Fashion Jobs
CORPORATE
Senior Email Manager, Performance Marketing
Permanent · Sammamish
NEIMAN MARCUS
Loss Prevention, Investigator - Fashion Island
Permanent · Newport Beach
JCPENNEY
Asset Protection Associate - Ford City Shopg Ctr
Permanent · Chicago
JCPENNEY
Asset Protection Associate - Meadowood s/c
Permanent · Reno
JCPENNEY
Asset Protection Associate - Miami Intl Mall
Permanent · Miami
JCPENNEY
Sales Floor Supervisor - Newport Ctr
Permanent · Jersey City
JCPENNEY
Asset Protection Associate - Forest Village Park
Permanent · Forestville
JCPENNEY
Asset Protection Associate - Southcenter Mall
Permanent · Tukwila
JCPENNEY
Asset Protection Associate - Plaza Centro2 Mall
Permanent · Caguas
JCPENNEY
Sales Floor Supervisor - Westfarms Mall
Permanent · Farmington
JCPENNEY
Asset Protection Associate - Stonewood s/c
Permanent · Downey
JCPENNEY
Asset Protection Associate - Fairlane Town Center
Permanent · Dearborn
JCPENNEY
Asset Protection Associate - Woodland Hills Mall
Permanent · Tulsa
JCPENNEY
Sales Floor Supervisor - Holyoke Mall
Permanent · Holyoke
JCPENNEY
Sales Floor Supervisor - Coddingtown Ctr
Permanent · Santa Rosa
JCPENNEY
Asset Protection Associate - Tanforan s/c
Permanent · San Bruno
JCPENNEY
Asset Protection Associate - Fashion Square Mall
Permanent · Saginaw
JCPENNEY
Sales Floor Supervisor - Greece Ridge Ctr
Permanent · Greece
JCPENNEY
Sales Floor Supervisor - Woodbridge Ctr
Permanent · Woodbridge Township
JCPENNEY
Asset Protection Associate - Southland s/c
Permanent · Taylor
JCPENNEY
Asset Protection Associate - West Roads s/c
Permanent · Omaha
JCPENNEY
Asset Protection Associate - Dulles Town Ctr
Permanent · Sterling
Published
Jun 15, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry links with Mythical Games for NFTs move in Blankos Block Party

Published
Jun 15, 2021

Burberry continues to explore gaming as a key marketing channel and has announced its “first exploration into the world of NFTs”. It’s partnering with LA-based Mythical Games to launch a limited-edition Blanko in the tech firm’s game, Blankos Block Party.


Burberry/Mythical games



It will be released in July with the collab being revealed at the 2021 Electronic Entertainment Expo (E3) in LA this week.

Gaming has been a major focus for Burberry over a period of years, and while its link-up with Tencent for Honor of Kings (announced in March) was quickly derailed by the Chinese backlash against its stance on Xinjiang cotton, gaming remains a priority.

For this new collab, it’s linking up with the open-world multiplayer game that features NFT vinyl toys known as Blankos. Players can collect, upgrade and sell these. By introducing these playable NFT’s, Blankos Block Party “is creating a new play-to-earn economy and paving the way for the future of digital ownership in gaming,” Burberry said.

And it added that the partnership provides “infinite opportunities to celebrate Burberry’s core values of creativity and freedom of expression. Drawing on the bold thinking and inventive approach of its founder, Thomas Burberry, the brand continues to inspire its communities today, creating new possibilities and environments to be explored”.

Burberry’s marketing chief Rod Manley said of the news: “Pushing boundaries and discovering new ways to innovate with our communities have always been at the heart of what we do. Launching our limited-edition Burberry Blanko in Blankos Block Party is unlocking an entire new platform of possibilities, empowering digital natives and gamers to own a piece of our brand and to actively engage and participate with our house codes.”

Copyright © 2023 FashionNetwork.com All rights reserved.