Burberry makes Tisci’s debut at Barneys
The British fashion house teamed up with the American retailer to unveil its debut collection at the brand’s recently updated Manhattan store on Wednesday.
The Spring/Summer 2019 collection for men and women, named 'Kingdom', celebrates Riccardo’s return to London with nods to British culture, which is being recognized as “Burberry’s new house codes” with a collection described as punk and rebellious, formal and refined.
The partnership with Barney’s also includes a retail deal, which will make it the first in-store U.S. retailer to carry Burberry’s Spring/Summer 2019 collection, alongside select Burberry stores in the U.S.
Burberry has several other key wholesale accounts across the U.S. including Saks Fifth Avenue, Neiman Marcus and Nordstrom, who are only expected to receive the collection from February 27.
Barneys has been a long time supporter of Tisci, as well as Burberry. His new venture with Burberry was a perfect match for both the company and retailer as Burberry embarks on a wholesale strategy in the U.S.
They collaborated in 2015 and again in 2016, when Burberry designed an exclusive collection of women’s wear, men’s wear and accessories for Barneys.
Tisci’s line has been eagerly awaited since he joined the English heritage brand in March 2018, succeeding long-time head Christopher Bailey.
“We can’t wait for our customers to be the first to experience the new era of Burberry, both in our stores and on Barneys.com later this month,” said Daniella Vitale, CEO and president at Barneys New York.
The luxury specialty retailer designed custom Burberry takeovers throughout its Madison Avenue store and windows to coincide with the arrival of Riccardo Tisci’s collection.
Inspired by Burberry’s newly redesigned flagship in London conceived by Riccardo Tisci, Barneys’ Madison Avenue flagship was updated with the same bespoke individually themed experiences found in London including an updated colour palette, textures, materials and attitude.
Upon entering the Madison Avenue flagship, shoppers’ attention will be drawn to Burberry’s newest collection of handbags, shoes and accessories with a dramatic installation.
Other nods to Burberry’s London flagship on Regent Street, include pistachio drapes in the famed Madison Avenue windows and a graphic theatrical installation on the women’s floor which also pays homage to the Shakespearean references made by Tisci in his latest collection.
The creative changes can be found throughout their stores nationwide including Beverly Hills, which will also feature bespoke window displays and multiple floor experiential takeovers.
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