×
68 504
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Redmond
COLUMBIA SPORTSWEAR COMPANY
Digital Product Owner – Store Operations And Payments
Permanent · PORTLAND
DESIGNER BRANDS
Manager, Dsw Segment Finance (Hybrid)
Permanent · Columbus
NEIMAN MARCUS
Loss Prevention Investigator
Permanent · Chicago
DISTRIBUTION CENTERS
Weekend Shift-Inventory Control
Permanent · Pittston
DISTRIBUTION CENTERS
Night Shift-Inventory Control
Permanent · Pittston
NEIMAN MARCUS
Loss Prevention Investigator
Permanent · Scottsdale
ROSS
Store Protection Specialist
Permanent · San Carlos
ROSS
Store Protection Specialist
Permanent · Tampa
MACY'S
Asset Protection Detective, Bakersfield Valley Plaza - Full Time
Permanent · Bakersfield
MACY'S
Asset Protection Security Guard, Dadeland - Flex
Permanent · Miami
UNDER ARMOUR
Stock Teammate, Part-Time 9am Shift, $16.75 Per Hour
Permanent · SILVERTHORNE
UNDER ARMOUR
Stock Teammate, Part-Time, $16.75 Per Hour
Permanent · ANAHEIM
UNDER ARMOUR
Stock Teammate, Part-Time, $16.75 Per Hour
Permanent · NEW YORK
ASCENA
Sales Manager
Permanent · Bethesda
THE REALREAL
Inside Sales Account Manager (Luxury Account Specialist) - East
Permanent · New York
SHISEIDO
Packaging Project Manager, Sustainability - Skincare
Permanent · New York
JCPENNEY
Financial Planning Analyst - Finance Operations
Permanent · Plano
NORDSTROM
Assoc. HR Business Partner, Supply Chain - San Bernardino, ca - Hybrid
Permanent · San Bernardino
NORDSTROM
Overnight Retail Stock & Fulfillment - The Shops at la Cantera
Permanent · San Antonio
GAP
General Manager - Great Lakes Crossing
Permanent · AUBURN HILLS
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator (Columbus, oh)
Permanent · Columbus
Published
Feb 6, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Burberry reveals Daniel Lee's "first creative expression" for label

Published
Feb 6, 2023

The Burberry show at London Fashion Week is set to be the hottest ticket in town as the industry gets to see what new creative director Daniel Lee has up his sleeve. 


Burberry



And while we wait a couple of weeks for the big reveal, the company has shared a campaign that’s “the first creative expression” of the brand under Lee.

That means a set of images and a film shot by Tyrone Lebon with an original score by musician John Glacier. 

The cast of both the film and photos includes Glacier, as well as actor Jun Ji-hyun, model and musician Lennon Gallagher, model Liberty Ross, footballer Raheem Sterling, musicians Shygirl and Skepta, and actor Vanessa Redgrave.

It’s an interesting mix that plays up to the stated aim of Burberry’s CEO and its creative director to make the most of the brand’s Britishness with that cast being (mainly) British or UK-based. 

But it’s a Britishness that isn’t backward looking with a multicultural, multi-ethnic outlook that also takes in a wide age range.

The locations for the shoot, including Trafalgar Square and Albert Bridge, also emphasise the British aspect of the offer.


Burberry



It’s interesting too that the firm has come up with a new version of the Burberry logo that it says is “archive inspired” and that features heavily in the campaign images.

The original Equestrian Knight Design was the winning entry of a public competition to design a new logo over 120 years ago. The design builds on that and also features the Latin word 'Prorsum' meaning ‘Forwards’.

Under Riccardo Tisci, the TB monogram introduced in 2018 had been the key focus for Burberry logo products.

Whether it’s significant that the company is emphasising the word Prorsum remains to be seen. For some years under Christopher Bailey, Burberry used the word Prorsum for its highest-end collection before the firm’s separate labels (Prorsum, London and Brit) were dropped by Bailey’s CEO and creative chief successors to focus on the single brand.

Copyright © 2023 FashionNetwork.com All rights reserved.